Independent reviews · no pay-to-play

Marketing software reviews

Twenty tools across four categories, each scored on the Lab Score with real ratings and the price you will actually pay. Read the full review, or jump straight to the tool.

Email marketing

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01MailerLiteBest value9.2$73/mo at 10KReviewTry free ↗
02ActiveCampaignAutomation8.7$189/mo at 10KReviewVisit ↗
03BrevoUnlimited contacts8.4$49/mo at 10KReviewTry free ↗
04GetResponseWebinars8.3$65/mo at 10KReviewVisit ↗
05OmnisendEcommerce8.3from $16/moReview
06KitCreators8.2$139/mo at 10KReviewTry free ↗
07beehiivNewsletters8.1from $43/moReview
08KlaviyoEcom data7.4$150/mo at 10KReview
09Constant ContactEvents7.1from $12/moReview
10MailchimpFamiliarity6.8$135/mo at 10KReviewVisit ↗

All-in-one platforms

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01Systeme.ioBest value9.0from $0/moReviewTry free ↗
02GoHighLevelAgencies8.1from $97/moReviewTry free ↗
03ClickFunnelsFunnels7.9from $147/moReviewTry free ↗
04VendastaAgencies7.4from $99/moReview
05LeadpagesLanding pages6.9from $10/moReview
06KartraInfo-products6.7from $119/moReviewVisit ↗
01SE RankingBest value9.0from $52/moReviewTry free ↗
02MangoolsBeginners8.7from $29/moReviewTry free ↗
03SemrushMost complete8.2from $140/moReviewVisit ↗
04Moz ProDomain Authority7.6from $49/moReviewVisit ↗
05AhrefsBest data7.4from $129/moReviewVisit ↗
01PipedriveSales teams8.6from $14/userReviewTry free ↗
02Zoho CRMValue + depth8.6from $14/userReviewTry free ↗
03CloseOutbound7.9from $29/userReviewTry free ↗
04monday CRMVisual teams7.6from $12/seatReviewVisit ↗
05HubSpotAll-in-one7.0free + paidReviewVisit ↗
06SalesforceEnterprise6.9from $25/userReview
07KeapSales automation6.3from $249/moReview

Work management

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01ClickUpBest value7.8from $7/userReview
02AsanaFree guests6.9from $10.99/userReview

Enterprise automation

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01Adobe MarketoEnterprise6.7from $895/moReview
02SF Marketing CloudEnterprise suite6.5from $1,500/moReview