Best all-in-one marketing platform
Want one tool instead of five? We ranked the platforms by how much of the stack they replace — email, automation, landing pages, funnels, CRM and webinars — and show the real monthly cost at 10,000 contacts.
| Score | Tool | Best for | Real cost · 10K | |
|---|---|---|---|---|
| 8.3 | GetResponse | Webinars + pages | $65/mo | Review → |
| 8.7 | ActiveCampaign | Automation + CRM | $189/mo | Review → |
| 8.5 | Brevo | Multi-channel on a budget | $49/mo | Review → |
| 8.8 | Kit | Creator businesses | $139/mo | Review → |
| 9.1 | MailerLite | Value all-rounder | $73/mo | Review → |
| 7.6 | Mailchimp | Familiar all-in-one | $135/mo | Review → |
Scores shown are overall Lab Scores; this page ranks tools by platform breadth (email, pages, funnels, CRM, webinars).
The rankings, explained
1. GetResponse — Webinars + pages
The most all-in-one of the group: email, automation, landing pages, funnels and — uniquely — native webinars, all in one fair-priced platform.
$65/mo real cost at 10K · Visit GetResponse → · Full review
2. ActiveCampaign — Automation + CRM
Email, best-in-class automation and a real CRM; add landing pages and you have a near-complete growth stack for serious teams.
$189/mo real cost at 10K · Visit ActiveCampaign → · Full review
3. Brevo — Multi-channel on a budget
Email, SMS, chat, CRM and transactional messaging — remarkably broad and cheap for large lists thanks to send-based pricing.
$49/mo real cost at 10K · Visit Brevo → · Full review
4. Kit — Creator businesses
Email plus creator commerce, paid newsletters and landing pages — the all-in-one for people who sell to an audience.
$139/mo real cost at 10K · Visit Kit → · Full review
5. MailerLite — Value all-rounder
Email, websites, landing pages and a simple store builder at the best price — covers most of the stack without the bloat.
$73/mo real cost at 10K · Visit MailerLite → · Full review
6. Mailchimp — Familiar all-in-one
A broad feature set with a website builder and CRM, but expensive at scale and many pieces are gated to higher tiers.
$135/mo real cost at 10K · Visit Mailchimp → · Full review
See the real cost at your list size
Every tool here is priced differently at scale. Compare the true monthly bill at 1K–50K subscribers.
Frequently asked
What is the most complete all-in-one?
GetResponse covers the widest stack out of the box — email, automation, landing pages, funnels and native webinars — at a fair mid-tier price. ActiveCampaign wins if CRM and automation depth matter more than webinars.
Should I use an all-in-one or separate tools?
All-in-one saves money and integration headaches if you will use most of the features. If you only need great email, a focused tool like MailerLite is cheaper and simpler.
Affiliate disclosure: RealCostLabs may earn a commission via our links. It never affects our scores, rankings, or the prices shown. Prices verified June 2026.