PRICING BREAKDOWN · 2026

GoHighLevel pricing

Every GoHighLevel plan, usage rate and add-on in one place: what the platform actually costs in 2026 once the prepaid wallet starts billing, not the $97 on the homepage.

Pricing verified June 2026 for our full GoHighLevel review, which is the source for every number on this page.

The short answer

GoHighLevel costs $97 per month on Starter, $297 on Unlimited, and $497 on Agency Pro, and annual billing is priced at ten times the monthly rate, so a full year runs $970, $2,970 or $4,970 and you effectively get two months free. Enterprise is a custom quote. Those are the numbers everyone shops on, and for the agencies GoHighLevel is built for, the ones we rank it against in our best all-in-one marketing platform guide, they are only the starting line.

The number to actually budget is higher, because the plan does not include the messages you send. Email, SMS, voice and the AI features bill separately through a prepaid wallet at live Twilio and Mailgun rates. A solo user on the $297 Unlimited plan typically lands around $330 to $450 all-in, and an agency on Agency Pro with active AI and voice usage usually runs $600 to $800 or more. In plain terms, the sticker understates your true monthly cost by $50 to $300 or more, depending on volume. The rest of this page is that math, line by line.

Plans and limits in 2026

GoHighLevel sells three public tiers plus a custom Enterprise plan. Unusually for this category, every tier includes unlimited contacts and unlimited users, even the $97 Starter plan. What you pay more for is sub-accounts, API depth, and the white-label machinery.

Plan	Monthly	Annual	What you get
Starter	$97	$970	3 sub-accounts (locations), unlimited contacts, unlimited users. No white-label, no API, no SaaS Mode
Unlimited	$297	$2,970	Unlimited sub-accounts, basic API access. No white-label, no SaaS Mode
Agency Pro / SaaS Pro	$497	$4,970	Unlimited sub-accounts, advanced API, white-label, SaaS Mode (rebill and resell with markup), white-label mobile app
Enterprise	Custom	Custom	Contact sales

There is a 14-day free trial with full feature access, no charge during the trial, and you can cancel anytime. There is no permanent free plan. One warning from our review: many affiliate sites advertise a 30-day trial, but the official pricing page states 14 days; extended 30-day trials only exist through specific partner links.

The usage wallet: the bill behind the bill

This is the part that surprises buyers. Messaging and AI run on usage billing through a prepaid wallet, charged at live rates through Twilio (telephony and SMS) and Mailgun (email, branded inside the product as LC Email). The per-unit rates look tiny and add up quickly at agency volume:

Usage item	Rate	Notes
SMS (US)	~$0.0079/segment	A single long text is several segments, so a real campaign costs more per recipient than the per-segment rate suggests
MMS	~$0.02–$0.03	Per message
Email	~$0.675/1,000 sends	Via LC Email on Mailgun infrastructure
Voice calls	~$0.014/min	Native phone system, billed through the wallet
Phone number	$1–$2/mo	Local number; toll-free numbers carry a separate monthly fee
AI Employee	~$97/mo	Conversation AI, Voice AI (GPT-5 Mini), Content AI, Workflow AI, under a fair-use policy
Premium Support	Paid add-on	Faster response, dedicated Technical Account Manager, private Slack channel, Quarterly Business Reviews. Standard support is included

The honest way to budget GoHighLevel is plan price, plus wallet (SMS, email, voice), plus the optional $97 AI Employee, plus optional Premium Support. Quote yourself that full number before you commit.

What you will really pay: three realistic setups

The local business on Starter: about $106 per month

Starter at $97 covers 3 sub-accounts with unlimited contacts. Send 10,000 emails (10 × $0.675 = $6.75) and rent one local number (~$2) and the wallet adds about $9, for roughly $106 all-in. This is the one setup where the sticker is close to the truth, and also the profile our review warns is the worst fit: a small business that just wants newsletters and booking reminders inherits the learning curve and the deliverability homework of an agency platform.

The solo consultant on Unlimited: $330 to $450 per month

Unlimited at $297 plus a modest wallet: 20,000 emails (20 × $0.675 = $13.50), 2,500 SMS segments (2,500 × $0.0079 = $19.75) and a number (~$2) lands at about $332. Switch on the AI Employee at ~$97 and you are near $429. That matches the $330 to $450 range our review verified for this profile, and it is agency-tier money for tools a focused $30 to $50 stack would also cover unless you grow into resale.

The agency on Agency Pro: $600 to $800 or more

Agency Pro at $497 plus the AI Employee at ~$97 is $594 before a single message goes out. Add wallet usage across your client sub-accounts, SMS, email, voice minutes and numbers, and a real month usually runs $600 to $800 or more. The saving grace is the resale math in the SaaS Mode section below.

Monthly vs annual: two months free

Plan	Monthly ×12	Annual	You save
Starter	$1,164	$970	$194/yr
Unlimited	$3,564	$2,970	$594/yr
Agency Pro	$5,964	$4,970	$994/yr

Annual billing is priced at ten times the monthly rate: you pay for ten months and get twelve, roughly two months free. Note what the discount does not touch: wallet spend. SMS, email, voice and AI usage bill at the same live rates whether you pay monthly or annually, so heavy senders save the same $194 to $994 as light ones, no more.

SaaS Mode: why $497 can be the cheap plan

The feature that no mainstream rival matches is white-label SaaS Mode, exclusive to the $497 Agency Pro plan. It lets an agency rebrand the entire platform as its own software and resell sub-accounts to clients at a markup it sets, with automatic rebilling. That flips the pricing logic: the tool you pay for becomes a product you sell.

Run the arithmetic from our review’s agency scenario. Resell to 20 clients at $297 each and you bill 20 × $297 = $5,940 per month. Even after wallet costs push your real bill past $700 or $800, the resale revenue dwarfs it. This is the only profile where Agency Pro is obviously the right call. If you are not reselling, SaaS Mode adds nothing, and Unlimited at $297 does the same job for $200 less per month, $2,400 less per year.

Is it worth it? GoHighLevel vs the alternatives on price

Tool	From	Best for	The catch
GoHighLevel	$97	Agencies reselling white-label software	Learning curve, usage fees, shared-IP deliverability
Vendasta	Varies	Agencies building a reseller marketplace	Closest white-label rival; built around resold services
HubSpot	Varies	Deeper CRM and reporting depth	Per-seat pricing gets far more expensive at scale
Keap	Varies	Small-business CRM with invoicing	Simpler, but no white-label or SaaS resale

The honest framing from our full review: users report saving $200 to $500 or more per month by collapsing five to ten subscriptions into one bill, but that saving is only real if you were paying for all those tools to begin with. Funnel-only buyers should price out ClickFunnels pricing instead, and budget solopreneurs will find Systeme.io pricing starts at $0; neither replaces the full agency stack, which is the job GoHighLevel is actually priced for.

How to pay less for GoHighLevel

• Take the two free months: annual billing at ten times the monthly rate saves $194 on Starter, $594 on Unlimited and $994 on Agency Pro every year.
• Buy Agency Pro only to resell: SaaS Mode and white-label are its whole premium. Without resale, Unlimited saves you $200 a month.
• Leave the AI Employee off until you need it: at ~$97 a month it can double a Starter bill. Add it when automated conversations or Voice AI have a revenue case.
• Watch SMS segment counts: at ~$0.0079 per segment a long text bills as several segments, so short messages materially cut campaign cost.
• Skip Premium Support at first: standard support is included; pay for the upgrade only if response time is costing you client money.
• Use the 14-day trial as due diligence: full feature access with no charge, and budget your wallet line from real usage in that window before committing to a year.

FAQ

How much does GoHighLevel cost in 2026?

$97 per month for Starter, $297 for Unlimited, and $497 for Agency Pro / SaaS Pro, with Enterprise on a custom quote. Annual billing is ten times the monthly rate ($970, $2,970, $4,970), which works out to about two months free. Usage fees for SMS, email, voice and AI bill on top through a prepaid wallet.

What does GoHighLevel really cost per month?

More than the plan. A solo user on the $297 Unlimited plan typically lands around $330 to $450 all-in once wallet usage is counted, and an agency on the $497 Agency Pro plan with active AI and voice usage often runs $600 to $800 or more. Budget plan plus wallet plus optional add-ons.

Does GoHighLevel have a free plan or free trial?

No permanent free plan. There is a 14-day free trial with full feature access, no charge during the trial, and you can cancel anytime. Claims of a 30-day trial come from partner links, not the official pricing page.

What is the cheapest GoHighLevel plan?

Starter at $97 per month or $970 per year. It includes 3 sub-accounts, unlimited contacts and unlimited users, but no white-label, no API access and no SaaS Mode, so agencies outgrow it quickly.

How much is the AI Employee add-on?

About $97 per month on top of your plan. It bundles Conversation AI, Voice AI running on GPT-5 Mini with sub-600ms latency, Content AI and Workflow AI under a fair-use policy. It is optional, so leave it off if you do not need automated conversations or voice.

Which plan do I need for SaaS Mode and white-label?

Agency Pro / SaaS Pro at $497 per month. It is the only public tier with white-label, SaaS Mode resale with your own markup, the advanced API and the white-label mobile app. Starter and Unlimited include none of those.

Does GoHighLevel offer refunds?

Our review found no published money-back guarantee to lean on; what the official terms document is a 14-day trial with no charge and the ability to cancel anytime. Treat the trial as your testing window and size your first wallet top-up conservatively.

Does annual billing discount the usage fees?

No. The ten-months-for-twelve pricing applies to the plan only. SMS at ~$0.0079 per segment, email at ~$0.675 per 1,000 sends, voice at ~$0.014 per minute and the ~$97 AI Employee bill identically on monthly and annual plans.

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