Moz Pro review
The original SEO brand — home of Domain Authority — now a solid mid-tier tool the others have caught up to.
Ratings: G2, Capterra · Pricing verified June 2026.
The verdict
Moz popularised SEO metrics — Domain Authority is still industry shorthand — and remains a capable, approachable suite with good keyword and link tools plus a strong learning community. It holds 4.3/5 on G2 and 4.5/5 on Capterra.
But the category has caught up: its index is smaller than Ahrefs’s, its breadth narrower than Semrush’s, and its value below SE Ranking’s. At $99/mo for Standard it is reasonable, and the free tools and community are genuinely useful — but it rarely wins head-to-head anymore.
Pricing
SEO tools price by plan and limits, not by subscriber. Here is what Moz Pro costs in 2026:
| Plan | Price | What you get |
|---|---|---|
| Starter | $49/mo | Solo, core tools |
| Standard | $99/mo | Beginners |
| Medium | $179/mo | Growing teams |
| Large | $299/mo | Agencies |
Data & coverage
Moz offers keyword research, rank tracking, site audits and link analysis, anchored by its well-known Domain Authority and Spam Score metrics. Its index and crawl data are smaller than Ahrefs’s or Semrush’s.
What users actually say
Moz Pro holds 4.3/5 on G2 and 4.5/5 on Capterra — solid, if a notch below the value and data leaders. Users value the simplicity, free tools and learning resources; critics note a smaller index and slower data than rivals.
Pros & cons
Pros
- Trusted brand; the Domain Authority metric
- Approachable UI & great learning resources
- Useful free tools (Link Explorer)
- Reasonable mid-tier pricing
Cons
- Smaller index than Ahrefs/Semrush
- Less feature breadth than Semrush
- Outclassed on value by SE Ranking
Who it’s for
Use it if: small businesses and content teams who value the brand, Domain Authority and a gentle learning curve.
Skip it if: you want the deepest data (Ahrefs), the most features (Semrush) or the best value (SE Ranking).
Compare the best SEO tools
See Moz Pro ranked against every SEO tool we score, by value and data quality.
FAQ
Is Moz still worth it in 2026?
It is capable and approachable with a trusted brand and the DA metric — but rivals have overtaken it on data (Ahrefs), breadth (Semrush) and value (SE Ranking).
What is Domain Authority?
Moz’s 1–100 score predicting ranking potential. It is industry shorthand, but it is Moz’s metric, not Google’s.
Is Moz cheaper than Semrush?
Yes — Moz Standard is $99/mo vs Semrush Pro at $139.95/mo, though SE Ranking is cheaper still with higher ratings.
How we score: our SEO Lab Score weights value at scale (30%), data quality & index size (25%), feature depth (20%), ease of use (15%) and support (10%). Pricing verified June 2026; ratings from G2 and Capterra. Full methodology → · Last updated June 2026.
Affiliate disclosure: we may earn a commission via our links — it never changes our score or the prices shown.