SaaS price change log
Every increase, cut and cap we have verified across the marketing tools we track, dated and linked to the page where we document it. Vendors rarely announce these. We log them.

The log
Newest first. “Cut” means the vendor reduced what a plan includes at the same price, which is a price increase that does not show up on the price card.
| Date | Tool | What changed | Our breakdown |
|---|---|---|---|
| Aug 2026 | Leadpages | UPAnnual discount trimmed; the cheapest plan that includes A/B testing is now Grow at $99/mo, not the $10 publishing tier. | Leadpages review |
| Jun 2026 | MailerLite | CUTFree plan reduced to 250 subscribers, the second cut in nine months. | MailerLite pricing |
| May 4, 2026 | Omnisend | CHANGEPro plan restructured: from $59/mo ($150 at 10,000 contacts), no annual billing; a three-month prepay promo cuts entry to $41. | Omnisend review |
| Feb 17, 2026 | Mailchimp | CUTFree plan now covers 250 contacts and 500 sends a month with a 250-per-day cap, and email support is gone from free. | Mailchimp pricing |
| 2026 | SE Ranking | CHANGEEssential, Pro and Business plans retired. New lineup is Core at $129/mo ($103.20 annual) and Growth at $279/mo, with AI visibility sold as an add-on. | SE Ranking pricing |
| Nov 12, 2025 | Asana | CUTFree plan capped at 2 users, down from 10, so it no longer works as a small-team plan. | Asana review |
| Sep 2025 | MailerLite | CUTFree plan reduced from 1,000 to 500 subscribers. | How to choose marketing software |
| Sep 2025 | Kit | UPCreator plan pricing raised; the free tier to 10,000 subscribers stayed. | Kit pricing |
| Aug 1, 2025 | Salesforce | UPEnterprise and Unlimited list prices up an average of 6% across Sales Cloud, Service Cloud, Field Service and several other clouds. Second increase since 2023. | Salesforce review |
| Jun 2025 | ClickFunnels | CUTContact ceilings added to every plan: 10,000 on Launch up to 150,000 on Optimize, with no documented pay-as-you-go overage. | ClickFunnels pricing |
| 2025 | Pipedrive | CHANGELineup dropped from five tiers to four: Lite $14, Growth $39, Premium $49, Ultimate $79 per seat on annual billing. | Pipedrive pricing |
| 2025 | Keap | CHANGECollapsed to a single plan: $299/mo monthly or $249/mo annual. The $79 figure still quoted around the web is a text-marketing add-on, not the platform. | Keap review |
| 2025 | Vendasta | UPThe annual-billing discount of up to 25% disappeared from standard plans; the current page shows no annual price at all. | Vendasta review |
| Feb 18, 2025 | Klaviyo | CHANGEBilling moved to total active profiles: every account must sit on a plan that matches its profile count, whether you email those contacts or not. | Klaviyo review |
How we track changes
We re-check every vendor pricing page we cover at least once a month and whenever a reader flags a change. A change goes into the log when we can see it on the vendor’s own page or help center, with the date we first verified it. Rumours, leaked screenshots and “my rep said” do not qualify. Each row links to the page where the full before-and-after math lives.
Three patterns repeat across the log. Free plans shrink in steps of roughly half. Annual discounts quietly disappear before list prices move. And “plan restructures” almost always raise the bill for the median customer while the entry price stays flat, which is why the entry price is the least useful number on any pricing page.
Use this log
Everything here is free to cite with a link. If you run a newsletter or a Slack community, the price alert below sends you one email per change, nothing else. If you spot a change we have not logged, the fastest route is the contact details on our about page.
RealCostLabs is independent and reader-supported. We may earn a commission on purchases made through our links, at no extra cost to you, and our scores are never for sale.
MailerLite
ActiveCampaign
Omnisend
Klaviyo
SE Ranking
Mangools
Semrush
Ahrefs
Pipedrive
Zoho CRM
Salesforce
HubSpot
Systeme.io
GoHighLevel
ClickFunnels
Vendasta