Kit review
The creator’s email platform — newsletters, paid subscriptions and commerce done right.
The verdict
Kit (formerly ConvertKit) is purpose-built for creators. If you run a newsletter, sell digital products or monetise an audience, its tagging, automations and paid-subscription tools are best-in-class. The catch is price — about $139/mo at 10K, well above MailerLite. For creators that premium usually pays off; for a generic small business it does not.
Visit Kit →Real cost at scale
What Kit actually costs as your list grows:
| List size | 1K | 5K | 10K | 25K | 50K |
|---|---|---|---|---|---|
| Real monthly cost | $39 | $89 | $139 | $239 | $379 |
Pros
- Best-in-class for creators & newsletters
- Excellent deliverability
- Paid newsletters & commerce built in
- Free tier to 10,000 subscribers
Cons
- Expensive at scale vs MailerLite
- Basic visual design options
- Advanced reporting locked to Creator Pro
Best for
Creators, newsletter operators and digital-product sellers.
Compare the real cost
See Kit side by side with five rivals at every list size.
Affiliate disclosure: we may earn a commission if you sign up via our links — it never changes our score or the prices shown. Prices verified June 2026.