Semrush review
The most complete digital-marketing suite there is — and the most expensive, with billing complaints to match.
Ratings: G2, Capterra, Trustpilot · Pricing verified June 2026.
The verdict
Semrush is the Swiss Army knife of marketing software: SEO, PPC, content, social, PR and competitor intelligence in one suite, backed by one of the largest keyword databases (26B+). Professionals rate it highly — 4.5/5 on G2 (3,300+ reviews), 4.6/5 on Capterra.
Two things keep it out of our top spot. It is the priciest tool here ($139.95–$499.95/mo, with features behind add-ons and tight per-plan limits), and its 1.9/5 Trustpilot score reflects a wall of billing and auto-renewal complaints. If you will use the full breadth it is powerful; if you only need core SEO, you are overpaying.
Pricing
SEO tools price by plan and limits, not by subscriber. Here is what Semrush costs in 2026:
| Plan | Price | What you get |
|---|---|---|
| Pro | $139.95/mo | 1 user, core SEO + PPC |
| Guru | $249.95/mo | Content tools, more data |
| Business | $499.95/mo | API, agencies, higher limits |
Data & coverage
Semrush runs one of the largest keyword (26B+) and backlink databases in the industry, plus tools far beyond SEO — advertising, social, content and market research. Breadth is its defining strength; the cost of that breadth is its defining weakness.
What users actually say
Semrush scores 4.5/5 on G2 (3,300+ reviews) and 4.6/5 on Capterra from professionals who value its breadth. Yet its Trustpilot sits at just 1.9/5 — almost entirely billing, auto-renewal and cancellation disputes. Read the cancellation terms carefully before committing.
Pros & cons
Pros
- Most complete suite — SEO, PPC, content, social
- Huge keyword & backlink databases
- 4.5/5 on G2 (3,300+ reviews)
- Best for multi-channel marketing teams
Cons
- Most expensive — $139.95–$499.95/mo
- Key features & limits behind add-ons
- 1.9/5 Trustpilot — billing/cancellation complaints
- Overkill if you only need core SEO
Who it’s for
Use it if: marketing teams and agencies who will use the full SEO + PPC + content + social breadth.
Skip it if: you only need core SEO — SE Ranking or Ahrefs deliver it for less, with fewer billing surprises.
Compare the best SEO tools
See Semrush ranked against every SEO tool we score, by value and data quality.
FAQ
Is Semrush worth the price?
If you use its full breadth (SEO, PPC, content, social), yes. If you only need core SEO, SE Ranking or Ahrefs cost far less. Watch the billing terms — its 1.9/5 Trustpilot is driven by auto-renewal complaints.
Why is Semrush rated so low on Trustpilot?
Its 1.9/5 reflects billing and cancellation disputes, not product capability (pros rate it 4.5/5 on G2). Cancel before renewal and keep records.
Semrush or Ahrefs?
Semrush for all-in-one marketing breadth; Ahrefs for the best pure-SEO data and UI.
How we score: our SEO Lab Score weights value at scale (30%), data quality & index size (25%), feature depth (20%), ease of use (15%) and support (10%). Pricing verified June 2026; ratings from G2, Capterra and Trustpilot. Full methodology → · Last updated June 2026.
Affiliate disclosure: we may earn a commission if you sign up via our links — it never changes our score or the prices shown.