MailerLite
ActiveCampaign
Omnisend
Klaviyo
SE Ranking
Mangools
Semrush
Ahrefs
Pipedrive
Zoho CRM
Salesforce
HubSpot
Systeme.io
GoHighLevel
ClickFunnels
VendastaLab tool · 20 tools · 4 categories
Real Cost at Scale
The advertised price is a starting line. Pick your size and see the finish line: what 20 marketing tools actually bill at your list size, team size or plan tier.
Email: the real monthly bill
Monthly plan price by list size · priced Oct 2026
† Brevo bills by emails sent (assumes about 4 sends a month). HubSpot has a free CRM; the team view uses Sales Hub Professional, where the real cost lands. SEO and all-in-one tools sell flat tiers, not seats. The 10K email tier was verified on vendor pages on October 11, 2026; other figures are current list prices for the plan named.
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Full ranking
Every tool at 10,000 subscribers
Sorted by what you would pay each month at this size. Hover a row to trace its curve above.
| # | Tool | Monthly | Per year | vs Mailchimp | Link |
|---|
Method
How the bench prices it
Pricing pages are built around the teaser. We price the bill you reach instead, and show the working. How we verify and score.
- 01
Billed the way the vendor bills
Email tools by contacts, CRMs by seats, Brevo by sends, SEO and funnel suites by flat tier. Each category uses its real billing unit.
- 02
The plan you would actually need
Every row names the plan we priced, such as Mailchimp Standard or HubSpot Sales Hub Professional, not the cheapest plan that technically exists.
- 03
Dated and logged
Prices were checked in October 2026, and the 10K email tier was verified on vendor pages on October 11. Every price move goes into the price change log.
Lab picks
The value pick in each category
At the sizes most teams actually reach, with the Lab Score in violet.
- Email · 10K contactsMailerLite9.2About $73/mo. Mailchimp runs about $135/mo for the same list.Try free ↗
- Email · free startBrevo8.4$0 for 300 emails a day on the free plan.Try free ↗
- SEO softwareSE Ranking9.0About $52/mo entry, $207/mo for the full agency stack: roughly half of Semrush.Try free ↗
- CRM · team of 5Pipedrive8.6From about $70/mo. Zoho CRM (8.6) is free for 3 users.Try Zoho free ↗
- All-in-oneSysteme.io9.0$0 to start. The free plan never expires and takes 0% transaction fees.Start free ↗
Answers
Real-cost questions, answered with the numbers
How much does email marketing cost for 10,000 subscribers?
Between $49 and $189 a month across the six tools on the bench. Brevo is lowest at $49 because it bills by emails sent, MailerLite is $73 and Mailchimp Standard is $135. Choosing Brevo over Mailchimp at this size keeps $1,032 a year.
What does a CRM cost for a team of 10?
From $170 a month (monday CRM Standard at $17 per user) to $900 for HubSpot Sales Hub Professional. Per-seat pricing means every hire raises the bill: at 25 users the same HubSpot plan is $2,250 a month.
Why don’t SEO tools change with team size here?
Suites like Semrush, Ahrefs and SE Ranking sell flat plans, so the bill moves with the tier you need, not your headcount. Entry plans run from $29 (Mangools) to $140 (Semrush), and top tiers reach $500 a month.
Which all-in-one platform is cheapest to start?
Systeme.io, at $0: its free plan never expires. GoHighLevel starts at $97 a month and ClickFunnels at $147.
How current are these prices?
Checked in October 2026. The 10K email tier was verified on vendor pricing pages on October 11, 2026; the other figures are current list prices for the plan named. Price moves are tracked in the price change log.