Independent reviews · no pay-to-play

Marketing software reviews

Twenty tools across four categories, each scored on the Lab Score with real ratings and the price you will actually pay. Read the full review, or jump straight to the tool.

Email marketing

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9.1#1
MailerLiteBest value
$73/mo at 10K
8.8#2
KitCreators
$139/mo at 10K
8.7#3
ActiveCampaignAutomation
$189/mo at 10K
8.5#4
BrevoUnlimited contacts
$49/mo at 10K
8.3#5
GetResponseWebinars
$65/mo at 10K
7.6#6
MailchimpFamiliarity
$135/mo at 10K

All-in-one platforms

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8.9#1
Systeme.ioBest value
from $0/mo
8.6#2
GoHighLevelAgencies
from $97/mo
8.1#3
KartraInfo-products
from $119/mo
7.9#4
ClickFunnelsFunnels
from $147/mo
9#1
AhrefsBest data
from $129/mo
8.8#2
SE RankingBest value
from $52/mo
8.7#3
SemrushMost complete
from $140/mo
8.4#4
MangoolsBeginners
from $29/mo
7.8#5
Moz ProDomain Authority
from $49/mo
8.8#1
PipedriveSales teams
from $14/user
8.5#2
HubSpotAll-in-one
free + paid
8.4#3
Zoho CRMValue + depth
from $14/user
8.3#4
monday CRMVisual teams
from $12/seat
8.2#5
CloseOutbound
from $29/user