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VendastaKit pricing
What Kit, the platform formerly known as ConvertKit, really costs in 2026: a genuinely free plan up to 10,000 subscribers, and the price wall that waits on the other side of it.
Every number on this page comes from our full Kit review, pricing verified June 2026. Kit bills on active subscribers, so each figure below names the subscriber count it applies to.
The short answer
Kit is free for up to 10,000 subscribers on its Newsletter plan, with unlimited sends, unlimited landing pages and unlimited forms, and paid pricing starts at $39 per month for the Creator plan at 1,000 subscribers, or about $33 per month ($390 per year) on annual billing. Pro starts at $79 per month at 1,000 subscribers (about $66 per month, $790 per year, annually). Prices scale with active subscribers: at 5,000, Creator is $89 per month and Pro is $139; at 10,000, $139 and $189; annual billing runs roughly 16 percent cheaper across the board.
The number worth circling is the cliff. You can sit at 10,000 subscribers for $0, and the moment you cross that ceiling you are into paid pricing that, on Creator, lands at $139 per month at the 10,000 line itself. That step from free to paid is the single most-cited pricing complaint in independent reviews of Kit, and it is fair. The billing mechanics are otherwise unusually clean: unsubscribed and duplicate contacts do not count toward your bill, every plan includes unlimited sends, and there are no overage fees, so a good month of sending never produces a surprise charge. Where Kit sits against its rivals on price is mapped in our best email marketing software ranking.
Plans and limits in 2026
Kit sells three plans: Newsletter (free), Creator, and Pro, the plan formerly called Creator Pro. Prices below are monthly billing at 1,000 subscribers; the scale table further down shows the climb.
| Plan | Monthly (1,000 subs) | Annual (per mo) | What you get |
|---|---|---|---|
| Newsletter | $0 | $0 | Up to 10,000 subscribers, unlimited sends, landing pages, forms and broadcasts, tagging and segmentation, digital-product sales, one automation and one email sequence |
| Creator | $39 | ~$33 | Unlimited automations and sequences, A/B testing, SMS, Kit branding removed, 24/7 live-chat support, free migration |
| Pro | $79 | ~$66 | Adds the analytics and team layer: subscriber scoring, engagement analytics and insights dashboard, referral system, Facebook Custom Audiences, advanced A/B testing, unlimited team users, editing links in sent emails, priority support |
The gating pattern to notice: several Pro features, especially engagement analytics and subscriber scoring, are reporting tools many people would consider basic, and on Kit they cost the Pro premium rather than coming with the entry paid plan. There is a 14-day free trial on the paid plans with no credit card required, plus a 30-day money-back guarantee, so you can test the paid features before the free ceiling actually matters to you.
The hidden costs: the cliff, the Pro gate and the template shop
| Hidden cost | What actually happens |
|---|---|
| The 10,000-subscriber cliff | $0 up to the ceiling, then Creator at $139/mo at the 10,000 line: the most-cited pricing complaint in independent reviews on G2 and Capterra |
| The Pro gate | Subscriber scoring and engagement analytics sit on Pro, not Creator; at 5,000 subscribers that is $139 instead of $89, a $50/mo ($600/yr) premium for reporting |
| Templates | Only about 23 free email templates; premium marketplace templates run roughly $19 to $39 each |
| Free-plan limits | One automation, one sequence, Kit branding on your emails, restricted template customization, and email-ticket plus help-center support only |
Balance this against what Kit does not charge for: unlimited sends on every plan including free, no overage fees, and a billing meter that ignores unsubscribed and duplicate contacts. Compared with tools that bill on peak counts or double-count the same person across lists, Kit’s meter is one of the fairest in the category. The costs above are the ones the pricing page does not spell out.
What you will really pay: three realistic setups
The newsletter writer at 4,000 subscribers: $0
A solo writer publishing weekly to 4,000 subscribers pays Kit nothing. Unlimited broadcasts, a landing page, tagging and one automation cover the whole operation, and when they launch a digital product, Stripe-backed checkout is already built in on the free plan. Very few tools in this category give you that much for nothing, and this is the setup our review scores Kit highest for.
The creator at 5,000 subscribers on Creator: $1,068 per year, or about $900 annual
At 5,000 subscribers the Creator plan is $89 per month, which is 89 × 12 = $1,068 per year on monthly billing, or roughly $75 per month, about $900 per year, if you pay annually. This buys unlimited automations and sequences, A/B testing, SMS, branding removal and 24/7 live chat on top of the free plan’s foundation.
The data-driven marketer who wants scoring at 5,000: $1,668 per year
Subscriber scoring and engagement analytics require Pro, so the same 5,000-subscriber list costs $139 per month, which is 139 × 12 = $1,668 per year. That is $600 a year more than Creator for the reporting layer, and it is the point where our review says the analytics-per-dollar math invites a direct comparison with ActiveCampaign’s pricing, since its reporting and automation go deeper for businesses.
Monthly vs annual: the 16 percent math
| Plan and list size | Monthly ×12 | Annual | You save |
|---|---|---|---|
| Creator, 1,000 | $468 | $390 (~$33/mo) | $78/yr |
| Pro, 1,000 | $948 | $790 (~$66/mo) | $158/yr |
| Creator, 5,000 | $1,068 | ~$900 (~$75/mo) | ~$168/yr |
| Pro, 5,000 | $1,668 | ~$1,404 (~$117/mo) | ~$264/yr |
Annual billing runs roughly 16 percent cheaper than monthly across the tiers. The low-risk sequence: ride the free plan as long as it fits, use the 14-day no-card trial to test the paid features, run your first paid month on monthly billing with the 30-day money-back guarantee as the backstop, and only then take the annual rate once you know which tier you actually need.
Kit cost at scale: 1,000 to 55,000 subscribers
Kit’s meter counts only the subscribers you actively email, on monthly billing:
| Subscribers | Newsletter (free) | Creator | Pro |
|---|---|---|---|
| 1,000 | $0 | $39/mo | $79/mo |
| 3,000 | $0 | $59/mo | $99/mo |
| 5,000 | $0 | $89/mo | $139/mo |
| 10,000 | $0 | $139/mo | $189/mo |
| 25,000 | n/a | $199/mo | $279/mo |
| ~55,000 | n/a | $379/mo | $519/mo |
The free column is the story up to 10,000, and the jump after it is the price wall: a course creator crossing the ceiling onto Creator pays $139 per month, $1,668 per year, or about $117 per month on annual billing, going from zero to four figures a year in a single step. Past the wall the climb is more gradual, reaching $379 per month on Creator and $519 on Pro at around 55,000 subscribers.
Is it worth it? Kit vs the alternatives on price
| Tool | Free tier | Edge on price vs Kit |
|---|---|---|
| Kit | Up to 10,000 subs | The most generous free ceiling in creator email |
| MailerLite | Yes, smaller | Cheaper on paid tiers, with far better email design and templates |
| beehiiv | Yes | Native ad network, pricing pulls ahead of Kit above roughly 50,000 subs |
| ActiveCampaign | No | Costs more, but automation, CRM and reporting go much deeper |
Kit wins on free-tier generosity and loses on analytics-at-entry-price. If your issue is email design or you simply want to spend less once you are paying, our MailerLite pricing breakdown covers the value pick with the much stronger template library. If you are squarely a newsletter publisher, beehiiv is the closest creator-versus-creator rival, and past roughly 50,000 subscribers its pricing pulls ahead. Businesses that have outgrown Kit’s automation should price ActiveCampaign, which carries the same 4-out-of-5 EmailToolTester deliverability rating. And if you are weighing Kit against the biggest mainstream name instead, our Kit vs Mailchimp comparison covers that head-to-head.
How to pay less for Kit
- Stay free until the ceiling actually hurts: up to 10,000 subscribers with unlimited sends, landing pages, forms and Stripe-backed product sales, the free plan can run a real operation for a year or more.
- Clean your list before you cross a band: Kit bills only active subscribers and ignores unsubscribed and duplicate contacts, so pruning cold subscribers can hold you under the next price tier at no cost.
- Pay annually once your tier is stable: roughly 16 percent off, worth $78 per year on Creator at 1,000 subscribers and $158 on Pro.
- Skip Pro unless you need the analytics: at 5,000 subscribers Pro is $50 per month ($600 per year) over Creator, and what it buys is the scoring, engagement reporting and team layer; if you will not use those, Creator is the ceiling.
- Use the trial and the guarantee: 14 days with no credit card, plus a 30-day money-back guarantee, cover a full evaluation of the paid features before any money is at risk.
- Take the free migration: paid plans include a free migration service from your previous provider, so do not pay a freelancer for the move.
FAQ
How much does Kit cost in 2026?
Free for up to 10,000 subscribers on the Newsletter plan. Paid plans start at $39 per month for Creator at 1,000 subscribers (about $33 per month annually) and $79 for Pro. At 5,000 subscribers Creator is $89 per month and Pro is $139; at 10,000, $139 and $189; at around 55,000, $379 and $519.
Is Kit’s free plan really free?
Yes, genuinely. The Newsletter plan is $0 for up to 10,000 subscribers with unlimited email sends, unlimited landing pages and unlimited forms, and you can even sell digital products through built-in Stripe payments. The trade-offs are one automation, one sequence, Kit branding on emails, limited template customization and ticket-based support.
Is Kit pricing the same as ConvertKit pricing?
Yes. ConvertKit rebranded to Kit in October 2024; it is the same company and product, and Pro is the plan formerly called Creator Pro. If you are searching for ConvertKit pricing, every number on this page applies.
How much does Kit cost at 5,000 subscribers?
On Creator, $89 per month, which is $1,068 per year on monthly billing or about $900 per year (roughly $75 per month) paid annually. On Pro, $139 per month, $1,668 per year. The $50-per-month gap between them buys subscriber scoring, engagement analytics and the team features.
What happens to the price after 10,000 subscribers?
The free tier ends, and Creator pricing at the 10,000-subscriber line is $139 per month. The size of that step from $0 to four figures a year is the most common pricing complaint about Kit in independent reviews, so plan for it before your list gets there.
What is the cheapest paid Kit plan?
Creator at $39 per month for 1,000 subscribers, or about $33 per month ($390 per year) on annual billing. It adds unlimited automations and sequences, A/B testing, SMS, branding removal and 24/7 live chat over the free plan.
Does Kit offer refunds?
Yes, there is a 30-day money-back guarantee on top of the 14-day free trial, which requires no credit card. Between the two you can fully evaluate the paid tiers before any money is truly committed.
Do unsubscribed contacts count toward my Kit bill?
No. Kit bills on the subscribers you actively email; unsubscribed and duplicate contacts do not count, every plan includes unlimited sends, and there are no overage fees, so heavy sending months cost nothing extra.
KEEP EXPLORING
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