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ClickFunnels
VendastaClickFunnels pricing
Every ClickFunnels plan and cap in one place: what the funnel builder actually costs in 2026 as your list grows, not just the sticker on the Launch plan.
Pricing verified June 2026 for our full ClickFunnels review, which is the source for every number on this page.
The short answer
ClickFunnels costs $97 per month on the entry Launch plan, or about $81 per month ($972 per year) if you pay for a year up front; Scale is $197 monthly or about $164 annually, Optimize is $297 or about $248, and Dominate is annual-only at $5,997 per year. Every plan includes a 14-day free trial and a 30-day money-back guarantee, and there is no free plan. That makes it one of the pricier entries in our best all-in-one marketing platform ranking, priced like the premium funnel tool it is.
The number that decides your real bill is not the price, it is the contact cap. In June 2025 ClickFunnels put contact ceilings on every plan, with no documented pay-as-you-go overage. Launch holds 10,000 contacts, and the moment your list crosses that line you are pushed to Scale, which roughly doubles the annual rate from about $81 to $164 a month. The rest of this page is that math.
Plans and limits in 2026
Every tier bills the same core product: unlimited funnels, unlimited landing pages, unlimited visitors, A/B testing, checkout, email and courses are included on all four plans. What changes as you move up is the contact cap, the monthly email-send allowance, and the number of workspaces and team seats. You are not paying more for better funnels, you are paying more to hold a bigger list.
| Plan | Monthly | Annual (per mo) | Annual total | Contacts | Emails/mo |
|---|---|---|---|---|---|
| Launch | $97 | $81 | $972 | 10,000 | 50,000 |
| Scale | $197 | $164 | $1,968 | 75,000 | ~200K–300K |
| Optimize | $297 | $248 | $2,976 | 150,000 | ~700K–750K |
| Dominate | Annual only | ~$500 | $5,997 | 400,000 | 1.2M |
Read the email column carefully, because published sources do not fully agree: on Scale, one source lists 300,000 sends a month and another 200,000, so treat that band as approximate until you confirm it with sales for your account. The prices and contact caps are consistent across sources and are the figures we are confident in.
Hidden costs: caps, not fees
ClickFunnels’ extra costs work differently from most all-in-ones. There is no usage wallet and, notably, no markup on your payments: checkout runs on Stripe and PayPal, so the processing fee of about 2.9% plus $0.30 per transaction is the processor’s own rate, not a platform surcharge. Some all-in-one tools take a cut of sales; ClickFunnels does not.
The cost escalation lives in the contact caps instead. Contacts accumulate: every opt-in, every buyer, every abandoned-cart address counts against the cap, and most people never prune the list. There is no graceful overage on the pricing page; cross a cap and you contact sales, and in practice you upgrade to the next tier. That structure is the reason Value for Money at 4.1 is the lowest-rated dimension in ClickFunnels’ Capterra scores, and it is the line item to budget before you commit a year.
What you will really pay: three realistic setups
The course creator on Launch: $972 per year
A seller launching a $497 program with an order bump and a one-click upsell fits Launch exactly: $81 a month annual, $972 for the year, with the full checkout engine included. That is fair for what the platform does, and you are fine until the launch list approaches 10,000 contacts. Watch that number, not the calendar.
The growing list that crosses 10,000: $1,968 per year
This is the cliff. A list growing from 9,900 to 10,100 pushes you from Launch to Scale, from $972 to $1,968 a year, a jump of $996 for essentially the same product. There is no documented overage to soften it, so the single step roughly doubles your bill. If you run any real lead generation, budget for Scale from the start.
The established seller on Optimize: $2,976 per year
At $248 a month annual, Optimize holds 150,000 contacts and roughly 700,000 to 750,000 email sends a month. Past 150,000 contacts the only remaining tier is Dominate at $5,997 a year for a 400,000-contact ceiling and 1.2 million monthly sends. At this scale, agencies especially should price the alternatives below first.
Monthly vs annual: the yearly math
| Plan | Monthly ×12 | Annual total | You save |
|---|---|---|---|
| Launch | $1,164 | $972 | $192/yr |
| Scale | $2,364 | $1,968 | $396/yr |
| Optimize | $3,564 | $2,976 | $588/yr |
Annual is the cheaper way to pay on every tier, and Dominate does not offer a monthly option at all. The sensible order of operations: take the 14-day free trial, remember the 30-day money-back guarantee is your second exit, and only then commit to the annual rate, ideally on the tier whose contact cap your list will not cross mid-year.
The June 2025 restructure: why old pricing pages mislead
If you find a ClickFunnels price without a contact cap attached, the page predates June 2025, when the company restructured pricing and put contact caps on every new plan. The caps are now the pricing model: Launch 10,000, Scale 75,000, Optimize 150,000, Dominate 400,000. The restructure is also why comparisons age badly, because the question shifted from “what does the plan cost” to “when does my list force the next plan.” Agencies feel it worst: ten clients means ten growing contact lists sharing your workspace allowance, which is precisely the profile that outgrows ClickFunnels and prices out GoHighLevel, where contacts are unlimited.
Is it worth it? ClickFunnels vs the alternatives on price
| Tool | Starting price | Contacts | Edge over ClickFunnels |
|---|---|---|---|
| ClickFunnels | $81/mo | 10K cap (Launch) | Best editor, deepest checkout |
| GoHighLevel | Varies | Unlimited | No caps, CRM, SMS, white-label |
| Kartra | Varies | Tiered | Deeper all-in-one integration |
| Leadpages | Cheaper | Tiered | Stronger pure landing pages, no upsell funnels |
The honest framing from our full review: you are paying for the category-best editor and the deepest checkout toolkit (order bumps, one-click upsells, downsells, failed-payment retries). If your revenue depends on that machinery, the price earns itself. If you mainly need landing pages and lead capture, it is more tool than the job requires: see Kartra pricing for the closest integrated all-in-one, and our Systeme.io vs ClickFunnels comparison for the budget path, where the entry price is $0.
How to pay less for ClickFunnels
- Pay annually: $192 a year saved on Launch, $396 on Scale, $588 on Optimize versus the monthly rate.
- Budget against the cap, not the sticker: if your list will pass 10,000 contacts this year, the real comparison price is Scale’s $1,968, not Launch’s $972.
- Prune your list: contacts accumulate from every opt-in and abandoned cart. Since the cap is the price driver, dead addresses cost real money.
- Use both safety nets: the 14-day free trial first, and the 30-day money-back guarantee as the fallback if the tier turns out wrong.
- Confirm your email allowance with sales: published Scale figures range from 200,000 to 300,000 sends a month, so get your account’s number in writing before you rely on it.
- Skip it if you skip the checkout: without multi-step upsell funnels, a cheaper landing-page specialist covers lead capture for a fraction of $972 a year.
FAQ
How much does ClickFunnels cost in 2026?
Launch is $97 per month or about $81 per month ($972 per year) on annual billing. Scale is $197 monthly (about $164 annually, $1,968 per year), Optimize is $297 (about $248 annually, $2,976 per year), and Dominate is annual-only at $5,997 per year. All plans include a 14-day free trial and a 30-day money-back guarantee.
Does ClickFunnels have a free plan?
No. There is no permanent free plan. You get a 14-day free trial and a 30-day money-back guarantee, but after that every tier is paid, starting at $97 per month or $81 per month billed annually.
What is the cheapest ClickFunnels plan?
Launch at about $81 per month on annual billing ($972 per year), or $97 month to month. It includes unlimited funnels, pages and visitors plus checkout, email and courses, capped at 10,000 contacts and 50,000 email sends a month.
What are the contact caps and why do they matter?
Since June 2025, Launch holds 10,000 contacts, Scale 75,000, Optimize 150,000 and Dominate 400,000. There is no published pay-as-you-go overage, so exceeding a cap means upgrading to the next tier; crossing 10,000 contacts roughly doubles your annual cost from about $81 to $164 a month.
What is ClickFunnels’ refund policy?
Every plan carries a 30-day money-back guarantee on top of the 14-day free trial. That is a stronger safety net than most rivals in this category offer, and it makes the annual rate less risky to commit to.
Does ClickFunnels charge extra fees on sales?
No. Checkout runs through Stripe and PayPal, so you pay their standard processing fee of about 2.9% plus $0.30 per transaction. ClickFunnels does not add its own percentage on top of your sales.
How much do I save with annual billing?
Launch drops from $1,164 to $972 a year (save $192), Scale from $2,364 to $1,968 (save $396), and Optimize from $3,564 to $2,976 (save $588). Dominate is only sold annually at $5,997.
KEEP EXPLORING
Ready to run the funnel math?
Start with the 14-day free trial and the 30-day money-back guarantee behind it, then watch your contact count before it pushes you to the next tier.
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