PRICING BREAKDOWN · 2026

MailerLite pricing

Every MailerLite tier priced at real list sizes: what Comfort and Power actually cost in 2026, what the annual discount is worth, and what the June free-plan cut changed.

Pricing verified June 2026. Every number here comes from our full MailerLite review, which also covers the award-winning deliverability behind the 9.2 Lab Score.

The short answer

MailerLite costs $12 per month for the Comfort plan and $25 per month for Power, billed monthly, with roughly 10 percent off on annual billing. Price rises with list size: a 1,000-subscriber list is $15 a month on Comfort, 5,000 subscribers is $39, and 10,000 is $73 a month, or roughly $788 a year on annual billing, which works out to about $65.70 a month. There is also a permanent free plan, now capped at 250 subscribers and 2,500 emails a month, and a custom Enterprise tier above 200,000 subscribers.

Those are low numbers at every tier, not just at the entry point where vendors like to advertise, and they buy top-of-category inbox placement: a 94.41% five-round average in independent testing. That cheap-and-well-delivered combination is why MailerLite is the tool we point most small senders toward in our best email marketing software ranking. What follows is the full math, including the fine print between the two paid plans.

Plans and limits in 2026

MailerLite charges by list size and splits into two paid plans, renamed in 2026: Comfort is the old “Growing Business” plan and Power is the old “Advanced”. The $12 and $25 starting prices are the figures MailerLite has officially confirmed under the new names; the per-tier ladder below was published under the old names and maps directly onto Comfort and Power, so treat it as the best available guidance rather than freshly re-stamped numbers.

Subscribers	Comfort (monthly)	Power (monthly)
Starting price	$12	$25
Up to 1,000	$15	$30
2,500	$25	$40
5,000	$39	$50
10,000	$73	$110
25,000	$159	$200
50,000	$289	$340
200,000+	Enterprise, custom	Enterprise, custom

Comfort includes three user seats, unlimited templates, dynamic content, auto-resend to non-openers, multivariate testing, the AI writing assistant and 24/7 email support. Power adds unlimited monthly sends under a fair-use policy, unlimited seats, unlimited automations, multiple triggers per workflow, a custom HTML editor and 24/7 live chat.

The hidden limits: send caps, seats and the missing phone line

The costs that catch people here are not a menu of priced add-ons but structural limits, so know them before you pick a tier:

Fine print	Where it bites	Notes
Monthly send cap on Comfort	10× your subscriber limit	A 1,000-subscriber tier can send 10,000 emails/mo; heavy senders need Power
Seats	3 on Comfort	Unlimited seats are a Power feature
Live chat support	Power only	Comfort gets 24/7 email; free accounts get email support for 30 days, then limited help
Phone support	None	No tier has a phone line, the recurring knock in reviews
Branding on free emails	$0 plans only	MailerLite branding appears on emails sent from the free plan

One non-price gate worth naming: every new account passes a manual approval review before you can send, and you cannot use the email editor until approved. It is part of why the shared sending reputation, and the inbox placement you are paying for, stays clean.

What you will really pay: three realistic setups

The creator with 4,000 subscribers: about $39 a month

At 4,000 subscribers you sit between the 2,500 and 5,000 tiers, so budget the 5,000-tier price: $39 a month on Comfort, $468 a year month-to-month (12 × $39), or roughly $421 on annual billing at the ~10 percent discount. That includes the builder, landing pages and the paid-newsletter tooling, so there is no reason to pay more elsewhere for this use case.

The 10,000-subscriber store: $73 to $110 a month

Comfort at 10,000 subscribers is about $73 a month, or roughly $788 a year on annual billing, about $65.70 a month. If you need unlimited sends, unlimited automations with multiple triggers, or live chat, Power at the same size is about $110 a month, roughly $1,188 a year. The $37 monthly gap is the price of depth, not of reach; straightforward welcome and post-purchase flows run fine on Comfort.

The 40,000-subscriber team that sends rarely: about $289 a month

A 40,000-subscriber list lands on the 50,000 tier: about $289 a month on Comfort, $3,468 a year (12 × $289), whether you send once a quarter or once a day, because you pay for contacts, not sends. A big, quiet list is the one shape where list-size pricing works against you, and a volume-billed tool is worth pricing out; see Brevo pricing for the comparison math.

Monthly vs annual: the ~10% math

Plan at 10,000 subs	Monthly ×12	Annual	You save
Comfort	$876	~$788	~$88/yr
Power	$1,320	~$1,188	~$132/yr

Annual billing knocks roughly 10 percent off either plan at any tier. The sensible order of operations: start on the free plan, which is free forever with no card required, confirm your sending clears the account-approval gate and your campaigns land in the inbox, then take the annual discount once the tool has earned its slot. The saving is real but modest, so do not prepay before the approval gate and the workflow have both checked out.

June 2026 changes: new plan names and a smaller free plan

Two things changed in June 2026 that stale pricing pages still get wrong. First, the plans were renamed: Growing Business became Comfort and Advanced became Power, with Comfort starting at $12 a month and Power at $25. Second, on June 16, 2026 the free plan was cut hard, to 250 active subscribers and 2,500 emails a month, down from 500 subscribers and 12,000 emails. Existing free accounts move to the new limits on July 1, 2026, with feature-use caps enforced for all free accounts in August 2026.

The consolation is that the free plan now opens up more tools, including custom templates, blogs, pop-ups and the HTML editor, with MailerLite branding on free emails. It remains a genuine free-forever plan and a fine testing window, but a growing list will hit the 250-subscriber ceiling fast, so treat it as a trial with no clock rather than a long-term home.

Is it worth it? MailerLite vs the alternatives on price

Tool	Starts at (monthly)	Best for	Trade-off vs MailerLite
MailerLite	$12	Low-cost, well-delivered email	Linear automation, no CRM, no phone
Brevo	Free tier	Big lists, low send frequency	Prices by volume, unlimited contacts, native SMS
ActiveCampaign	Higher	Deep automation and CRM	More power, more cost, steeper learning curve
Kit	~$9	Creators and publishers	Stronger creator monetization, narrower scope

On pure dollars, only Kit undercuts MailerLite at entry, at around $9 a month for a narrower, creator-focused product (Kit pricing). What the low price does not sacrifice is performance: MailerLite holds EmailToolTester’s “Best of 5” deliverability award with a 94.41% average inbox-placement rate over five rounds, its sixth win. If your list is huge and quiet, Brevo’s volume pricing wins on cost; if your marketing is automation-led, ActiveCampaign wins on power. Against the mainstream incumbent, the numbers favor MailerLite hard, and MailerLite vs Mailchimp walks through them side by side.

How to pay less for MailerLite

• Take the ~10% annual discount: about $88 a year back on a 10,000-subscriber Comfort plan, $132 on Power, once you know the tool fits.
• Start on the free plan: 250 subscribers and 2,500 emails a month, free forever, no card required, and it now includes custom templates, pop-ups and the HTML editor.
• Stay on Comfort unless a Power feature is the bottleneck: at 5,000 subscribers the gap is $39 vs $50; at 10,000 it is $73 vs $110. Unlimited sends, unlimited seats and live chat are the real reasons to upgrade.
• Mind the 10× send cap before upgrading: Comfort already sends ten times your subscriber ceiling each month, which covers most senders comfortably.
• Prune the list before renewal: pricing is per subscriber, and the tier gaps are large; 25,000 subscribers cost $159 a month on Comfort while 10,000 cost $73.

FAQ

How much does MailerLite cost in 2026?

The Comfort plan starts at $12 a month and Power at $25, billed monthly, with roughly 10 percent off on annual billing. Price rises with list size: about $39 a month at 5,000 subscribers on Comfort, $73 at 10,000, and $289 at 50,000. Enterprise, above 200,000 subscribers, is a custom quote.

Does MailerLite have a free plan?

Yes, free forever with no card required. As of June 16, 2026 it allows 250 active subscribers and 2,500 emails a month, down from 500 and 12,000, and includes the builder, a website, a landing page, signup forms and now custom templates and the HTML editor, with MailerLite branding on emails.

What is the cheapest MailerLite plan?

Comfort at $12 a month, the renamed Growing Business plan. It includes three seats, unlimited templates, multivariate testing and 24/7 email support, with a monthly send cap of ten times your subscriber limit.

What is the difference between Comfort and Power?

Power ($25 a month and up) adds unlimited monthly sends under a fair-use policy, unlimited seats, unlimited automations, multiple triggers per workflow, a custom HTML editor and 24/7 live chat. If none of those is a bottleneck, Comfort is the right and cheaper answer.

What happened to the Growing Business and Advanced plans?

They were renamed in 2026: Growing Business is now Comfort and Advanced is now Power. The published per-tier prices carried over to the new names, with Comfort from $12 and Power from $25.

How much does MailerLite cost for 10,000 subscribers?

About $73 a month on Comfort billed monthly, or roughly $788 a year on annual billing (about $65.70 a month). Power at the same size is about $110 a month, roughly $1,188 a year.

Does MailerLite offer an annual discount?

Yes, annual billing takes roughly 10 percent off either paid plan. On a 10,000-subscriber Comfort plan that is about $88 a year saved versus paying month to month.

Does MailerLite have phone support?

No plan includes phone support. Comfort has 24/7 email support, Power adds 24/7 live chat, and free accounts get email support for the first 30 days. Support quality is the most-praised thing about the product regardless, with a 4.8 customer-service sub-score on Capterra.

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