PRICING BREAKDOWN · 2026

Brevo pricing

Every Brevo plan and add-on priced for 2026: what pay-per-send with unlimited contacts really costs once the branding fee, the dedicated IP and the SMS meter join the bill.

Pricing verified June 2026. Every number on this page comes from our full Brevo review, which also covers the deliverability trade-off behind the 8.4 Lab Score.

The short answer

Brevo costs $9 per month for the Starter plan at 5,000 emails, $29 at 20,000 emails, and $69 at 100,000 emails a month. The Business tier, which adds unlimited automation, A/B testing, landing pages and phone support, runs $18 to $129 across the same volumes. The structural difference from almost every rival: you pay for the emails you send, never for the size of your list. Contacts are unlimited on paid plans, and even the $0 free plan stores up to 100,000 of them while sending 300 emails a day.

That model is why a business with a 60,000-person list can run real campaigns for $9 to $69 a month while the same list costs several times more on contact-priced tools, and it is why Brevo is the big-list value pick in our best email marketing software ranking. The catch is a quiet layer of add-on fees, starting with $12 a month just to remove the Brevo logo, that erodes the headline price. This page prices the whole stack.

Plans and limits in 2026

Brevo sells four tiers: Free, Starter, Business and Enterprise. The volume number in every paid plan is emails per month, and your contact count never moves the price. Starter removes the free plan’s daily send cap; Business adds the things serious senders actually need: unlimited marketing automation, A/B testing, landing pages, advanced statistics, predictive sending, multiple users and phone support. Enterprise is a custom quote with sub-account management, single sign-on, a dedicated success manager and an SLA.

Monthly emails	Free	Starter	Business
Up to ~9,000 (300/day)	$0	—	—
5,000	Within daily cap	$9/mo	$18/mo
20,000	Over daily cap	$29/mo	$69/mo
100,000	Over daily cap	$69/mo	$129/mo
Contacts stored	Up to 100,000	Unlimited	Unlimited

The Free plan is $0 forever and includes the drag-and-drop editor, 40-plus templates, a basic CRM and pay-as-you-go SMS and WhatsApp. Its two real limits are the 300-a-day send cap, which only a paid plan lifts, and the Brevo logo stamped on every email.

The add-ons, and how they stack

Brevo’s entry prices are genuinely low and genuinely real. The asterisks are the add-ons, and they are material enough to price before you commit:

Add-on	Price	Notes
Remove Brevo branding	$12/mo	Not bundled even on Starter; a real line item if sender identity matters
Dedicated IP	~$251/yr	Worth budgeting because of the shared-IP deliverability concerns
Extra users on Business	$12/mo each	Multiple users are included, extra seats cost
Landing pages bundle (5 pages)	~$24/mo	On lower tiers, after Brevo moved pages off the entry plans
SMS (US & Canada)	~$10.90 per 1,000	Pay as you go; roughly $1,090 for 100,000 texts. WhatsApp billed separately

A couple of these can add 25 percent or more to a Business plan. Stack branding removal and a dedicated IP on a $129 Business plan and the bill quietly becomes about $162 a month ($129 + $12 + roughly $21, the $251 IP spread across twelve months).

What you will really pay: three realistic setups

The small sender at 20,000 emails a month: $29

Starter at 20,000 emails is $29 a month, $348 a year (12 × $29), with unlimited contacts and no daily cap. Annual billing shaves roughly 10 percent off, taking it to about $26 a month. If plain campaigns are all you need, this is one of the cheapest serious setups in the category.

The 100,000-email business that needs automation: $129

A typical small or mid-size business sending around 100,000 emails a month, to a list of 30,000 or 80,000 people, pays $69 a month on Starter, about $828 a year, if plain campaigns suffice. The moment it needs automation and landing pages it wants Business at $129 a month, about $1,548 a year. A contact-priced competitor can charge past $250 a month for a 50,000-contact list before any send volume.

The clean-brand sender: about $162 a month

Business at 100,000 emails ($129) plus branding removal ($12) plus a dedicated IP (~$251 a year, roughly $21 a month) lands at about $162 a month, close to $1,944 a year (12 × $162). This is the honest configuration for anyone whose revenue rides on email: the dedicated IP exists precisely because the shared pool is Brevo’s known soft spot.

Monthly vs annual: the ~10% math

Plan	Monthly ×12	Annual (~10% off)	You save
Starter, 5,000 emails	$108	~$97	~$11/yr
Starter, 100,000	$828	~$745	~$83/yr
Business, 100,000	$1,548	~$1,393	~$155/yr

Annual billing shaves roughly 10 percent off across the board, and some resellers quote $8.08 a month for the 5,000-email Starter tier when billed annually. Because the free plan is fully featured for sending, the sensible order is free first, monthly Starter second, and the annual commitment only once your send volume is predictable, since the volume tier you buy is the thing you are locking in.

Unlimited contacts: what your list size costs

This is the section that makes Brevo cheap, so it deserves its own math. On a contact-priced tool, a 75,000-person list costs a fortune regardless of how rarely you send; a 50,000-contact list can run past $250 a month before a single email goes out. On Brevo the same lists cost nothing to store: a shop mailing a 75,000-person list a few times a month lands in the $69 Starter or $129 Business range, because only the sends are metered. Even the free plan stores up to 100,000 contacts.

The rule of thumb from our review: the more contacts you have relative to how often you mail them, the better Brevo looks. A big, quiet list is the perfect shape. A small, hyperactive list flips the math, because you are buying send volume you would get bundled elsewhere, and a contact-priced rival like MailerLite may cost the same or less while delivering better.

Is it worth it? Brevo vs the alternatives on price

Tool	Pricing model	Inbox placement	Best for
Brevo	By emails sent, unlimited contacts	88.3%	Large lists, multichannel, lowest realistic cost
MailerLite	By contacts	94.41% (5-round avg)	Cost-conscious senders, better inbox placement
ActiveCampaign	By contacts	94.2% (#1)	Deliverability plus deep automation and CRM
Mailchimp	By contacts	89.5%	Brand familiarity, templates, fast setup

The honest framing: Brevo’s 88.3 percent inbox placement ranks 8th of 15 tools, behind all three rivals above, so the money you save buys average deliverability. If your list is modest and active, MailerLite’s placement edge is usually worth more than the price difference (MailerLite pricing). If your list is huge and quiet, Brevo’s model wins on price, which is exactly the pitch that pulls people off contact-priced incumbents; our Mailchimp alternatives guide and the Mailchimp pricing breakdown show the bill it is undercutting.

How to pay less for Brevo

• Start on Free: $0 forever, 300 emails a day (about 9,000 a month), up to 100,000 stored contacts, with the editor, templates and basic CRM included. Learn the whole workflow before paying anything.
• Stay on Starter until a Business feature is the bottleneck: at 100,000 emails the gap is $69 vs $129 a month, $720 a year, and Starter already sends without a daily cap. Automation, A/B testing and landing pages are the real upgrade triggers.
• Take the ~10% annual discount once volume is predictable: some resellers quote the 5,000-email Starter tier at $8.08 a month billed annually.
• Price the add-ons before you commit: branding removal ($12/mo), a dedicated IP (~$251/yr) and extra seats ($12/mo each) can add 25 percent or more to a Business plan.
• Skip the landing pages bundle unless you use it: about $24 a month on lower tiers; Business includes landing pages.
• Budget SMS as a metered cost, not a plan feature: roughly $10.90 per 1,000 messages to the US and Canada, so 100,000 texts is about $1,090.

FAQ

How much does Brevo cost in 2026?

Starter runs $9 a month for 5,000 emails, $29 for 20,000 and $69 for 100,000. Business runs $18 to $129 across the same volumes and adds automation, A/B testing, landing pages and phone support. Enterprise is a custom quote. Contacts are unlimited on paid plans; you pay only for emails sent.

Does Brevo have a free plan?

Yes, $0 forever. It sends up to 300 emails a day, about 9,000 a month, stores up to 100,000 contacts, and includes the drag-and-drop editor, 40-plus templates and a basic CRM. The limits are the daily cap and the Brevo logo on every email.

What is the cheapest Brevo plan?

Beyond the free tier, Starter at $9 a month for 5,000 emails, or $8.08 a month at some resellers when billed annually. It removes the daily send cap and keeps contacts unlimited.

Are Brevo contacts really unlimited?

Yes on paid plans; the free plan stores up to 100,000. List size never moves the price, only monthly send volume does, which is why Brevo is cheapest for large lists that are mailed occasionally.

What hidden costs should I budget for?

Removing Brevo branding ($12 a month), a dedicated IP (about $251 a year), extra Business users ($12 a month each), a landing pages bundle (about $24 a month on lower tiers) and pay-as-you-go SMS (about $10.90 per 1,000 to the US and Canada). A couple of these can add 25 percent or more to a Business plan.

How much does it cost to remove the Brevo logo?

$12 a month, on top of any plan, and it is not bundled even on Starter. Only paid add-on removal takes the logo off your emails.

Does Brevo offer an annual discount?

Yes, annual billing shaves roughly 10 percent off across the board. On the $129 Business tier at 100,000 emails that is roughly $155 a year back versus paying monthly.

How much does Brevo SMS cost?

SMS is pay as you go at about $10.90 per 1,000 messages to the US and Canada, roughly $1,090 for 100,000 texts. WhatsApp is billed separately. Both are available even on the free plan.

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