Head to head · 2026
Kit vs Mailchimp
Lab Scores, the real cost at scale, and which one wins for your use case.
| Kit | Mailchimp | |
|---|---|---|
| Lab Score | 8.8 | 7.6 |
| Real cost · 10K | $139 | $135 |
| Real cost · 50K | $379 | $450 |
| Free plan | Yes — to 10,000 | Yes — to 500 |
| Automation | Good | Gated to higher tiers |
| Deliverability | Excellent | Average |
| Best for | Creators | Familiarity |
The verdict
For creators, Kit is the better tool: superior deliverability, paid newsletters and a free plan to 10,000 subscribers. Mailchimp is broader for general business but costs more at scale and is weaker at audience monetisation. Creators choose Kit; a generic small business should compare MailerLite first.
Affiliate disclosure: we may earn a commission via our links; it never changes our scores or the prices shown. Prices verified June 2026. Full reviews: Kit · Mailchimp.