Review · 2026
ActiveCampaign review
The deepest automation and CRM — for teams whose funnels are genuinely complex.
8.7
Lab Score
The verdict
Nothing here matches ActiveCampaign for automation depth: branching logic, conditional content, lead scoring and a real CRM. That power costs the most — about $189/mo at 10K on Plus, and add-ons (CRM, SMS, extra users) stack up fast. Worth it if automation is your growth engine; overkill if you mostly broadcast newsletters.
Visit ActiveCampaign →Real cost at scale
What ActiveCampaign actually costs as your list grows:
| List size | 1K | 5K | 10K | 25K | 50K |
|---|---|---|---|---|---|
| Real monthly cost | $49 | $119 | $189 | $289 | $389 |
Pros
- Deepest automation in the category
- Built-in CRM & lead scoring
- Powerful segmentation
- Good deliverability
Cons
- Most expensive at 10K
- Add-ons inflate the bill quickly
- Steeper learning curve
Best for
B2B teams, agencies and anyone running complex multi-step funnels.
Compare the real cost
See ActiveCampaign side by side with five rivals at every list size.
Affiliate disclosure: we may earn a commission if you sign up via our links — it never changes our score or the prices shown. Prices verified June 2026.