PRICING BREAKDOWN · 2026

Moz pricing

Every Moz Pro tier, limit and separately sold extra in one place: what the friendliest SEO toolkit really costs in 2026, headline and median bill alike.

All numbers on this page come from our full Moz Pro review, pricing verified June 2026. Ratings there: G2 4.3, Capterra 4.5, Trustpilot 3.7.

The short answer

Moz Pro pricing runs $49 to $299 per month billed monthly, or $39 to $239 per month on annual billing, a discount of about 20 percent. The four tiers are Starter at $49/$39, Standard at $99/$79, Medium at $179/$143 and Large at $299/$239, and the $39 headline everyone quotes is the annual-billed Starter rate, capped at one site and 50 tracked keywords.

The realistic bill is higher, and unusually for this category, we can prove it with purchase data. Across 110 verified transactions in CostBench, the median Moz Pro buyer actually pays about $1,794 a year, which is the Medium tier in practice, not the $39 sticker. Add that Moz Local and the Moz API are sold separately and that you cannot buy top-up credits mid-cycle, and the rest of this page becomes a map of the gap between $39 and $1,794.

Plans and limits in 2026

Every tier includes the full toolkit; what you buy going up is more campaigns, more tracked keywords and a bigger monthly query allowance.

Tier	Monthly	Annual (per mo)	Annual total	Limits
Starter	$49	$39	$468	1 site, 50 keywords, 75 keyword queries/mo
Standard	$99	$79	$948	3 sites, 300 keywords, 150 queries/mo
Medium	$179	$143	$1,716	10 sites, 1,500 keywords, 5,000 queries/mo
Large	$299	$239	$2,868	25 sites, 3,000 keywords

The Starter price is real, but the limits are the trap: one tracked site, 50 keywords and 75 queries a month run out fast the moment you do this work for a living. Standard is where many people start, and where many hit the ceiling, because a single content site can chew through 300 tracked keywords on its own. Medium, described on Moz’s own pricing as the most popular tier, is where working marketers and small agencies actually land.

What the $39 sticker leaves out

Three cost details deserve a flag before you subscribe. First, Moz Local, the listing and citation manager, and the Moz API are not bundled into Pro; if a citation tool is part of what drew you in, that is a separate line item. Second, there is no top-up button: if you burn through your site-crawl or keyword-query allowance before the month ends, you either upgrade a tier or wait for the next billing period, which makes audit-heavy months a planning exercise rather than a swipe of the card. Third, the trial has fine print: the 7-day free trial requires a credit card and is offered only on the Standard and Medium monthly plans; Starter and Large get none, and the old 30-day trial is discontinued. The Trustpilot score of 3.7, well under the 4.3 to 4.5 Moz earns on G2 and Capterra, is driven almost entirely by billing and cancellation complaints, including one user billed $179 after canceling a trial. Cancel deliberately and watch your renewal date.

What you will really pay: three realistic setups

The solo content marketer: about $79 per month

Starter at $39 annually is tempting, but its 50-keyword and 75-query limits will frustrate a working marketer within weeks. Standard at $79 per month on annual billing, $948 for the year, with 300 keywords across 3 sites, is the realistic floor, and the free MozBar extension plus Moz Academy stretch that value further.

The two-person agency with five clients: about $143 per month

Five client sites blow past Standard’s three-site cap immediately, so the working tier is Medium: 10 campaigns, 1,500 keywords and 5,000 queries a month at $143 per month annually, $1,716 for the year. The client-ready reports earn their keep in meetings; the watch item is site-crawl credits during audit-heavy months, because there is no mid-cycle top-up.

The buyer who pays monthly: about $179 per month

The same Medium tier billed month to month is $179, which is $179 × 12 = $2,148 per year against $1,716 annually, a $432 difference for the identical toolset. That $2,148 figure also sits right next to the $1,794 median that verified buyers actually pay, which tells you most people end up at Medium one way or the other.

Monthly vs annual: the 20% math

Tier	Monthly ×12	Annual total	You save
Starter	$588	$468	$120/yr
Standard	$1,188	$948	$240/yr
Medium	$2,148	$1,716	$432/yr
Large	$3,588	$2,868	$720/yr

The roughly 20 percent annual discount is straightforward and worth taking once you know your tier fits. The sizing question to settle first is keyword count, because tracked keywords are the limit people actually hit: 50 on Starter, 300 on Standard, 1,500 on Medium. Count your real list before you pick, then take the discount.

The free layer: MozBar and the Community account

Moz is unusually generous below the paywall, which changes the buying math. A free-forever Moz Community account, no card required, includes 10 Keyword Explorer queries and 10 Link Explorer queries a month. The MozBar Chrome extension, which overlays Domain Authority and Page Authority on any page or search result you visit, is free to anyone with that Community account, no Pro subscription required, and the Domain Authority checker is a free public tool as well. For a founder who needs an occasional DA check and a handful of keyword lookups, the honest advice from our review is that the free layer may be all you need for months, and it makes the eventual paid tier an informed purchase rather than a leap.

Is it worth it? Moz vs the alternatives on price

Tool	Starting (annual)	Best at
Moz Pro	$39/mo	Ease of use, DA/PA, clean reports
Semrush	Higher	All-in-one breadth, larger datasets
Ahrefs	Higher	Backlink index size and freshness
Mangools	Lower	Budget keyword research

The trade is consistent across our best SEO software ranking: Moz gives up some data depth (a smaller backlink index than Ahrefs, weekly rather than daily rank updates) in exchange for the gentlest learning curve among the serious options and a fairer entry price than the big two. Below it sits Mangools for budget keyword research; alongside it, SE Ranking’s pricing is the value benchmark our review puts on the same shortlist for US buyers weighing an all-in-one at a mid price. If your work is link building at scale, the money belongs with Ahrefs instead, and our review says so plainly.

How to pay less for Moz

• Start at $0: the free Community account (10 keyword and 10 link queries a month) plus the free MozBar cover light, occasional use indefinitely.
• Skip Starter if you work in SEO: 50 keywords and 75 queries run out in weeks, and the upgrade you will inevitably make erases the savings. Standard at $79 annually is the realistic floor.
• Take the 20% annual discount once sized: it returns $120 to $720 a year depending on tier, with Medium saving $432.
• Plan audit-heavy months: crawl and query allowances cannot be topped up mid-cycle, so schedule big audits at the start of a billing period instead of upgrading a tier to escape a temporary crunch.
• Use the trial where it exists: 7 days, full access, card required, Standard and Medium monthly plans only, and set a reminder, because the billing complaints on Trustpilot are mostly about renewals and canceled trials.
• Budget Moz Local and the API separately: neither is included in Pro, so price them as their own line items before comparing Moz to bundled rivals.

FAQ

How much does Moz cost in 2026?

Moz Pro runs $49 to $299 per month billed monthly, or $39 to $239 on annual billing: Starter $49/$39, Standard $99/$79, Medium $179/$143, Large $299/$239. The median verified buyer pays about $1,794 a year, roughly the Medium tier.

Does Moz have a free version?

Yes. A free-forever Moz Community account includes 10 Keyword Explorer and 10 Link Explorer queries a month, no card required, and the MozBar Chrome extension and Domain Authority checker are free public tools.

Does Moz have a free trial?

A 7-day free trial with full access exists, but it requires a credit card and is offered only on the Standard and Medium monthly plans. Starter and Large get no trial, and the older 30-day trial has been discontinued.

What is the cheapest Moz plan?

Starter at $39 per month on annual billing ($468 a year) or $49 month to month, limited to 1 site, 50 tracked keywords and 75 keyword queries a month. For anyone doing SEO professionally, Standard at $79 annually is the realistic entry.

Can I buy extra crawl or keyword credits mid-cycle?

No. If you exhaust your site-crawl or keyword-query allowance, the only options are upgrading a tier or waiting for the next billing period. There is no top-up purchase.

Are Moz Local and the Moz API included in Moz Pro?

No. Both are sold separately from the Pro subscription, so budget for them as additional line items if listings management or API access is part of your plan.

Why do most buyers pay more than the $39 headline?

Because the Starter limits (1 site, 50 keywords) do not survive professional use. Verified purchase data puts the median actual spend at about $1,794 a year across 110 transactions, which corresponds to the Medium tier at $1,716 annually or $2,148 billed monthly.

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