PRICING BREAKDOWN · 2026

Semrush pricing

Every Semrush plan, seat fee and add-on in one place: what the platform costs a real team in 2026, not the one-seat sticker price.

All numbers on this page come from our full Semrush review, pricing verified June 2026. Ratings there: G2 4.5 (3,434 reviews), Capterra 4.6, Trustpilot 2.0.

The short answer

Semrush pricing runs $139.95 per month for the Pro plan, $249.95 for Guru and $499.95 for Business, and annual billing lowers those to an effective $117.33, $208.33 and $416.66 per month. The annual discount works out to roughly 16 to 17%, about two months free. Every single plan includes one seat, and the jump from Pro to Guru is a 78.6% price increase, the steepest tier transition in the category we cover in our best SEO software ranking.

The sticker is not the bill. The advertised price buys one login, so a team pays $45 to $100 per month for each additional user, and local SEO, lead generation, the Agency Growth Kit and the .Trends competitive-intelligence suite are all sold separately on top. A realistic three-person Guru setup lands near $368 per month, roughly $4,420 per year, which is Business-tier money for a Guru-tier toolset. The rest of this page walks through that math line by line.

Plans and limits in 2026

Semrush sells three self-serve tiers. The differences that matter are projects, tracked keywords, and which modules are gated: historical data and the Content Marketing Platform start at Guru, and API access exists only on Business.

Plan	Monthly	Annual (per mo)	What you get
Pro	$139.95	$117.33	5 projects, 500 tracked keywords, 3,000 results per report, 10k keyword-metrics updates/mo, 1 user
Guru	$249.95	$208.33	15 projects, 1,500 keywords, 5,000 results per report, adds historical data, Content Marketing Platform, Looker Studio
Business	$499.95	$416.66	40 projects, 5,000 keywords, 10,000 results per report, adds API access and competitor-migration help

On annual billing those work out to about $1,408, $2,499 and $4,999 per year. Two footnotes worth knowing before you commit. First, third-party price trackers have flagged upward pressure on the entry tier, with reports of a $139 to $199 move, so the Pro price is the number most likely to change. Second, one seat means one: the moment a second person needs to log in, you are into the seat fees below.

Seats and add-ons: where the sticker breaks

This is the part of Semrush pricing the plan page underplays. Extra users are billed monthly on top of the base subscription, and the marquee extras are separate purchases:

Extra	Price	Notes
Extra seat (Pro)	+$45/mo	Per additional user
Extra seat (Guru)	+$80/mo	Per additional user
Extra seat (Business)	+$100/mo	Per additional user
Lead generation	$90/mo	Per 1,000 outreach credits
.Trends	Separate purchase	Competitive-intelligence suite
Local SEO	Separate purchase	Not bundled into any tier
Agency Growth Kit	Separate purchase	Agency and reporting tools

One caution from the one-star reviews our lab read: some users report add-ons being billed to their account without clear consent and with no refund. Check your invoice the first month after any plan change, and treat every add-on as a deliberate purchase decision rather than a checkbox.

What you will really pay: three realistic setups

The solo operator on Pro: about $117 per month

Annual Pro at $117.33 per month, about $1,408 for the year, covers 5 projects and 500 tracked keywords with no extras. That is the cheapest way to own Semrush, and also the setup where our review is bluntest: a solo site owner pays for breadth they will not use, and the modeled traffic estimates are least accurate on exactly the small sites they run. Price-check the cheaper suites before signing here.

The three-person team on Guru: about $368 per month

Guru annual at $208.33 plus two extra seats at $80 each is $208.33 + $160 = $368.33 per month, roughly $4,420 per year. Nothing about the toolset changed from the $208.33 sticker; the extra $1,920 a year exists because three humans need to log in. This is the single most important Semrush budgeting fact, and the one most pricing pages bury.

The team that needs the API: about $417 per month

API access is gated to Business only, at $416.66 per month on annual billing, about $4,999 per year. There is no cheaper way in, so if piping Semrush data into your own dashboards is a hard requirement, budget for Business from day one rather than discovering the wall after a year on Guru.

Monthly vs annual: the 17% math

Plan	Monthly ×12	Annual total	You save
Pro	$1,679.40	~$1,408	~$271/yr
Guru	$2,999.40	~$2,499	~$500/yr
Business	$5,999.40	~$4,999	~$1,000/yr

The discount is about 16 to 17% on every tier, roughly two months free, which is fair and standard for the category. The caveat is on the way out, not the way in: the 7-day trial auto-converts to a paid plan, so the annual commitment can start before you meant it to. Take the discount once the tool has earned a permanent place in your workflow, not on day one.

The cancellation trap: budget your exit before your entry

Semrush has no self-serve cancel button. Ending a subscription means contacting support, submitting a reason form and confirming by email, and the trial converts to paid automatically if you do nothing. That process, not the product, is why Semrush carries a 2.0 Trustpilot score from roughly 1,278 reviews, split 47% five-star and 38% one-star, while the same product earns 4.5 on G2 and 4.6 on Capterra. Practical translation for your budget: set a calendar reminder before the trial ends and before every renewal date, because the exit takes more than one click and the billing dates will not wait for support to respond.

Is it worth it? Semrush vs the alternatives on price

Tool	Entry (annual)	Best for	The trade-off
Semrush	$117.33/mo	All-in-one SEO + PPC + content	Broadest data, 1 seat, cancellation friction
Ahrefs	$108/mo	Backlink and keyword depth	Leads on referring domains (~500M vs ~390M)
SE Ranking	~$65/mo	Value across the full workflow	Smaller indexes, far lower bill
Moz Pro	$49/mo	Beginners and small teams	Cleanest interface, shallower data

The honest framing from our review: Semrush is the broadest platform and close to the top on data, with roughly 26 to 28 billion keywords and a ~43 trillion link index, and agencies running SEO and PPC together get real value for the money. Ahrefs is the depth rival, and our Semrush vs Ahrefs comparison plus the Ahrefs pricing breakdown cover that head-to-head. For solo operators and small teams, the value pick is cheaper: SE Ranking’s pricing covers most of the same daily jobs at roughly half the entry cost, and Moz Pro is the friendliest budget path. The full field is in our Semrush alternatives guide.

How to pay less for Semrush

• Take the annual discount, deliberately: it saves about $271 a year on Pro, $500 on Guru and $1,000 on Business, but only switch after a month or two of real use, because the exit process is slow.
• Use a partner-link trial: the official trial is 7 days with a credit card required, while partner links often offer a 14-day Pro or Guru trial. Either way, set a cancellation reminder, because the trial auto-converts.
• Stay on Pro until the limits hurt: 5 projects and 500 keywords cover a lot of solo work, and the Pro-to-Guru jump is a 78.6% price increase. Upgrade when you hit a wall, not preemptively.
• Count seats like line items: at $45 to $100 per user per month, each login costs $540 to $1,200 a year. Give seats to daily users only.
• Audit your add-ons: lead generation runs $90 per month per 1,000 outreach credits, and users report add-ons appearing on bills without clear consent. Check the first invoice after any change.
• Use the free account for light research: no card required, roughly 10 searches a day and the first 10 results per report. Too limited for real work, fine for an occasional lookup.

FAQ

How much does Semrush cost in 2026?

$139.95, $249.95 and $499.95 per month for Pro, Guru and Business, or about $117.33, $208.33 and $416.66 per month on annual billing. Every plan includes one seat; extra users cost $45 to $100 per month each, and add-ons are billed separately.

Does Semrush have a free trial?

Yes. The official trial is 7 days and requires a credit card, and partner links often offer 14 days on Pro or Guru. Trial limits mirror the paid tier you pick, and the trial auto-converts to a paid plan if you do not cancel in time.

Does Semrush have a free plan?

There is a free account with no card required, capped at roughly 10 searches a day and the first 10 results per report. It works for a quick look at a domain and is too limited for ongoing work.

What is the cheapest Semrush plan?

Pro at $117.33 per month on annual billing, about $1,408 per year, or $139.95 month to month. It includes 5 projects, 500 tracked keywords and one seat.

How much do extra Semrush seats cost?

$45 per user per month on Pro, $80 on Guru and $100 on Business, billed monthly on top of the base plan. A three-person Guru team on annual billing runs about $368 per month, roughly $4,420 per year.

Does Semrush include API access?

Only on the Business plan, at about $416.66 per month on annual billing. Pro and Guru have no API path, so teams that need to pull data into their own dashboards must budget for Business.

How do I cancel Semrush?

Through support: there is no self-serve cancel button. You submit a reason form and confirm by email, and the trial converts to paid automatically if you do not act, so set reminders ahead of trial and renewal dates.

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