PRICING BREAKDOWN · 2026

Semrush pricing

Every Semrush plan, seat fee and add-on in one place: what the platform costs a real team in 2026, not the one-seat sticker price.

All numbers on this page come from our full Semrush review, pricing verified October 11, 2026. Ratings there: G2 4.5 (3,434 reviews), Capterra 4.6, Trustpilot 2.0.

The short answer

Semrush pricing runs $139 per month for the SEO plan, $199 for Starter, $299 for Pro+ and $549 for Advanced, and annual billing lowers those to an effective $117.33, $165.17, $248.17 and $455.67 per month. The annual discount works out to roughly 16 to 17%, about two months free. Every single plan includes one seat, and the jump from SEO to Starter is a 43% price increase, with another 50% from Starter to Pro+, one of the steeper ladders in the category we cover in our best SEO software ranking.

The sticker is not the bill. The advertised price buys one login, so a team pays from $45 per month for each additional user, rising with the tier, and local SEO, lead generation, the Agency Growth Kit and the .Trends competitive-intelligence suite are all sold separately on top. A realistic three-person Pro+ setup lands at $338 per month at minimum, roughly $4,058 per year. The rest of this page walks through that math line by line.

Plans and limits in 2026

Semrush sells four self-serve tiers. The differences that matter are websites, tracked keywords, AI-visibility prompts, and which modules are gated: historical data and content optimization start at Starter, share of voice at Pro+, and API access exists only on Advanced.

Plan	Monthly	Annual (per mo)	What you get
SEO	$139	$117.33	5 websites, 500 keywords tracked daily, no AI-visibility tracking/day, basic keyword research and competitor analysis, Site Audit, Position Tracking, 1 user
Starter	$199	$165.17	5 websites, 500 keywords tracked daily, 50 AI prompts/day, adds historical SEO data and content optimization, 1 user
Pro+	$299	$248.17	15 websites, 1,500 keywords tracked daily, 100 AI prompts/day, adds SEO share of voice, 1 user
Advanced	$549	$455.67	40 websites, 5,000 keywords tracked daily, 200 AI prompts/day, adds API access, 1 user

On annual billing those work out to about $1,408, $1,982, $2,978 and $5,468 per year. Two footnotes worth knowing before you commit. First, the entry tier has already moved: the SEO plan is $139 and the first AI Search bundle, Starter, is $199, so budget for the tier you will actually use. Second, one seat means one: the moment a second person needs to log in, you are into the seat fees below.

Seats and add-ons: where the sticker breaks

This is the part of Semrush pricing the plan page underplays. Extra users are billed monthly on top of the base subscription, and the marquee extras are separate purchases:

Extra	Price	Notes
Extra seat	from +$45/mo	Per additional user; the per-seat price rises with the plan tier
Lead generation	$90/mo	Per 1,000 outreach credits
.Trends	Separate purchase	Competitive-intelligence suite
Local SEO	Separate purchase	Not bundled into any tier
Agency Growth Kit	Separate purchase	Agency and reporting tools

One caution: add-ons are billed to your account on top of the base plan. Check your invoice the first month after any plan change, and treat every add-on as a deliberate purchase decision rather than a checkbox.

What you will really pay: three realistic setups

The solo operator on the SEO plan: about $117 per month

The annual SEO plan at $117.33 per month, about $1,408 for the year, covers 5 websites and 500 tracked keywords with no extras. That is the cheapest way to own Semrush, and also the setup where our review is bluntest: a solo site owner pays for breadth they will not use, and the modeled traffic estimates are least accurate on exactly the small sites they run. Price-check the cheaper suites before signing here.

The three-person team on Pro+: at least $338 per month

Pro+ annual at $248.17 plus two extra seats at $45 or more each is at least $248.17 + $90 = $338.17 per month, roughly $4,058 per year. Nothing about the toolset changed from the $248.17 sticker; the extra $1,080 or more a year exists because three humans need to log in. This is the single most important Semrush budgeting fact, and the one most pricing pages bury.

The team that needs the API: about $456 per month

API access is gated to Advanced only, at $455.67 per month on annual billing, about $5,468 per year. There is no cheaper way in, so if piping Semrush data into your own dashboards is a hard requirement, budget for Advanced from day one rather than discovering the wall after a year on Pro+.

Monthly vs annual: the 17% math

Plan	Monthly ×12	Annual total	You save
SEO	$1,668	~$1,408	~$260/yr
Starter	$2,388	~$1,982	~$406/yr
Pro+	$3,588	~$2,978	~$610/yr
Advanced	$6,588	~$5,468	~$1,120/yr

The discount is about 16 to 17% on every tier, roughly two months free, which is fair and standard for the category. The caveat is on the way out, not the way in: the 7-day trial auto-converts to a paid plan, so the annual commitment can start before you meant it to. Take the discount once the tool has earned a permanent place in your workflow, not on day one.

The cancellation trap: budget your exit before your entry

Semrush has no self-serve cancel button. Ending a subscription means contacting support, submitting a reason form and confirming by email, and the trial converts to paid automatically if you do nothing. That process, not the product, is why Semrush carries a 2.0 Trustpilot score from roughly 1,278 reviews, split 47% five-star and 38% one-star, while the same product earns 4.5 on G2 and 4.6 on Capterra. Practical translation for your budget: set a calendar reminder before the trial ends and before every renewal date, because the exit takes more than one click and the billing dates will not wait for support to respond.

Is it worth it? Semrush vs the alternatives on price

Tool	Entry (annual)	Best for	The trade-off
Semrush	$117.33/mo	All-in-one SEO + PPC + content	Broadest data, 1 seat, cancellation friction
Ahrefs	$108/mo	Backlink and keyword depth	Leads on referring domains (~500M vs ~390M)
SE Ranking	$103.20/mo	Value across the full workflow	Smaller indexes, far lower bill
Moz Pro	$49/mo	Beginners and small teams	Cleanest interface, shallower data

From our review: Semrush is the broadest platform and close to the top on data, with roughly 26 to 28 billion keywords and a ~43 trillion link index, and agencies running SEO and PPC together get real value for the money. Ahrefs is the depth rival, and our Semrush vs Ahrefs comparison plus the Ahrefs pricing breakdown cover that head-to-head. For solo operators and small teams, the value pick is cheaper: SE Ranking’s pricing covers most of the same daily jobs at roughly half the entry cost, and Moz Pro is the friendliest budget path. The full field is in our Semrush alternatives guide.

How to pay less for Semrush

• Take the annual discount, deliberately: it saves about $260 a year on the SEO plan, $406 on Starter, $610 on Pro+ and $1,120 on Advanced, but only switch after a month or two of real use, because the exit process is slow.
• Use a partner-link trial: the official trial is 7 days with a credit card required, while partner links often offer a 14-day trial on the paid plans. Either way, set a cancellation reminder, because the trial auto-converts.
• Stay on the SEO plan until the limits hurt: 5 websites and 500 keywords cover a lot of solo work, and the SEO-to-Starter jump is a 43% price increase. Upgrade when you hit a wall, not preemptively.
• Count seats like line items: at $45 or more per user per month, each login costs at least $540 a year. Give seats to daily users only.
• Audit your add-ons: lead generation runs $90 per month per 1,000 outreach credits, and add-ons are billed on top of the base plan. Check the first invoice after any change.
• Use the free account for light research: no card required, roughly 10 searches a day and the first 10 results per report. Too limited for real work, fine for an occasional lookup.

FAQ

How much does Semrush cost in 2026?

$139, $199, $299 and $549 per month for SEO, Starter, Pro+ and Advanced, or $117.33, $165.17, $248.17 and $455.67 per month on annual billing. Every plan includes one seat; extra users start at $45 per month each, and add-ons are billed separately.

Does Semrush have a free trial?

Yes. The official trial is 7 days and requires a credit card, and partner links often offer 14 days on the paid plans. Trial limits mirror the paid tier you pick, and the trial auto-converts to a paid plan if you do not cancel in time.

Does Semrush have a free plan?

There is a free account with no card required, capped at roughly 10 searches a day and the first 10 results per report. It works for a quick look at a domain and is too limited for ongoing work.

What is the cheapest Semrush plan?

The SEO plan at $117.33 per month on annual billing, about $1,408 per year, or $139 month to month. It includes 5 websites, 500 tracked keywords and one seat.

How much do extra Semrush seats cost?

From $45 per user per month, rising with the plan tier, billed on top of the base plan. A three-person Pro+ team on annual billing runs at least $338 per month, roughly $4,058 per year.

Does Semrush include API access?

Only on the Advanced plan, at $455.67 per month on annual billing. SEO, Starter and Pro+ have no API path, so teams that need to pull data into their own dashboards must budget for Advanced.

How do I cancel Semrush?

Through support: there is no self-serve cancel button. You submit a reason form and confirm by email, and the trial converts to paid automatically if you do not act, so set reminders ahead of trial and renewal dates.

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