Signature tool

Real Cost at Scale

Marketing software pricing is designed to look cheap. Pick a category and your scale — subscribers, team size or plan tier — and see what each tool really costs as you grow.

† Brevo bills by emails sent (assumes ~4 sends/mo). HubSpot has a free CRM; the seat view shows Sales Hub Professional, where the real cost lands. 10K email tier verified Jun 2026; other figures are current-plan estimates.

Affiliate disclosure: we may earn a commission via our links; it never changes the prices shown.

The short answers, no sliders needed

The calculator above prices 20 tools live at your exact size. If you just want the bench’s conclusions: these are the value winners per category at the sizes most teams actually reach, using renewal prices we verified — not signup-page teasers.

Category	Lab pick	Real cost at scale
Email marketing · 10k contacts	MailerLite (9.2)	~$73/mo — Mailchimp runs ~$135/mo for the same list	Try free ↗
Email · free start	Brevo (8.4)	$0 — 300 emails/day on the free plan	Try free ↗
SEO software	SE Ranking (9.0)	~$52/mo entry, ~$207/mo full agency stack — about half of Semrush	Try free ↗
CRM · team of 5	Pipedrive (8.6)	from ~$70/mo — Zoho CRM (8.6) is free for 3 users	Try Zoho free ↗
All-in-one	Systeme.io (9.0)	$0 to start — free plan never expires, 0% transaction fees	Start free ↗