{
  "name": "RealCostLabs SaaS Price Index",
  "version": "2026-11-02",
  "description": "What marketing, CRM and SEO software actually costs at realistic sizes, plus a dated log of vendor price changes. USD list prices collected from vendors' public pricing pages.",
  "publisher": {
    "name": "RealCostLabs",
    "url": "https://realcostlabs.com"
  },
  "license": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Source: RealCostLabs (realcostlabs.com)",
    "citation": "RealCostLabs (2026), SaaS Price Index, https://realcostlabs.com/data/"
  },
  "currency": "USD",
  "methodology_url": "https://realcostlabs.com/marketing-software-pricing-statistics/#methodology",
  "categories": {
    "email": {
      "label": "Email marketing",
      "size_unit": "subscribers",
      "sizes": [
        1000,
        5000,
        10000,
        25000,
        50000
      ]
    },
    "crm": {
      "label": "CRM",
      "size_unit": "seats",
      "sizes": [
        1,
        3,
        5,
        10,
        25,
        50
      ]
    },
    "seo": {
      "label": "SEO",
      "size_unit": "tier",
      "sizes": [
        "entry",
        "mid",
        "top"
      ]
    },
    "all_in_one": {
      "label": "All-in-one marketing",
      "size_unit": "tier",
      "sizes": [
        "entry",
        "mid",
        "top"
      ]
    }
  },
  "stats": [
    {
      "id": "entry-vs-working-plan",
      "label": "The plan you actually end up on costs this many times the advertised entry price",
      "kind": "mean_ratio",
      "inputs": [
        "working_plan.monthly",
        "advertised_entry_monthly"
      ],
      "value": 4.3,
      "median": 3.3,
      "unit": "x",
      "n": 13,
      "url": "https://realcostlabs.com/marketing-software-pricing-statistics/#stat-entry-price"
    },
    {
      "id": "monthly-billing-premium",
      "label": "Paying month to month costs this much more than annual billing, on average",
      "kind": "mean_premium",
      "inputs": [
        "billing.monthly",
        "billing.annual_per_month"
      ],
      "value": 45,
      "unit": "%",
      "n": 10,
      "url": "https://realcostlabs.com/marketing-software-pricing-statistics/#stat-monthly-premium"
    },
    {
      "id": "same-list-gap",
      "label": "The same 10,000-subscriber list costs this many times more on the most expensive email platform than on the cheapest (monthly billing)",
      "kind": "max_over_min",
      "inputs": [
        "email_10k_monthly"
      ],
      "value": 3.0,
      "unit": "x",
      "n": 8,
      "url": "https://realcostlabs.com/marketing-software-pricing-statistics/#stat-same-list-gap"
    }
  ],
  "tools": [
    {
      "id": "mailerlite",
      "name": "MailerLite",
      "category": "email",
      "urls": {
        "pricing": "https://realcostlabs.com/mailerlite-pricing/",
        "review": "https://realcostlabs.com/reviews/mailerlite/"
      },
      "advertised_entry_monthly": 12,
      "working_plan": {
        "name": "Comfort at 10,000 subscribers",
        "monthly": 89
      },
      "email_10k_monthly": 89,
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.mailerlite.com/pricing"
      ],
      "real_cost": {
        "plan": "Comfort (formerly Growing Business)",
        "basis": "subscribers; sends capped at 10x the subscriber tier",
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1000,
            "monthly": 19,
            "annual_per_month": 17.1
          },
          {
            "size": 5000,
            "monthly": 49,
            "annual_per_month": 44.1
          },
          {
            "size": 10000,
            "monthly": 89,
            "annual_per_month": 80.1
          },
          {
            "size": 25000,
            "monthly": 179,
            "annual_per_month": 161.1
          },
          {
            "size": 50000,
            "monthly": 319,
            "annual_per_month": 287.1
          }
        ]
      },
      "free_plan": "250 subscribers, 2,500 emails a month, 2 seats",
      "notes": "Comfort starts at $12/mo (500 subscribers) on monthly billing, $10.80/mo billed yearly."
    },
    {
      "id": "brevo",
      "name": "Brevo",
      "category": "email",
      "urls": {
        "pricing": "https://realcostlabs.com/brevo-pricing/",
        "review": "https://realcostlabs.com/reviews/brevo/"
      },
      "email_10k_monthly": 89,
      "extra_seat_monthly": 12,
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.brevo.com/pricing/",
        "https://pricing-backend.brevo.com/public/pricing/api/plans/all?currency=USD"
      ],
      "real_cost": {
        "plan": "Standard (formerly Business)",
        "basis": "billed by monthly email volume: priced at 4 sends per contact a month (a weekly newsletter); tiers below 20,000 emails allow at most 2,500 contacts",
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1000,
            "monthly": 35,
            "annual_per_month": 31.5
          },
          {
            "size": 5000,
            "monthly": 69,
            "annual_per_month": 62.08
          },
          {
            "size": 10000,
            "monthly": 89,
            "annual_per_month": 80.08
          },
          {
            "size": 25000,
            "monthly": 139,
            "annual_per_month": 125.08
          },
          {
            "size": 50000,
            "monthly": 249,
            "annual_per_month": 224.08
          }
        ]
      },
      "free_plan": "300 emails a day"
    },
    {
      "id": "getresponse",
      "name": "GetResponse",
      "category": "email",
      "urls": {
        "pricing": "https://realcostlabs.com/getresponse-pricing/",
        "review": "https://realcostlabs.com/reviews/getresponse/"
      },
      "advertised_entry_monthly": 19,
      "working_plan": {
        "name": "Starter at 10,000 contacts",
        "monthly": 79
      },
      "email_10k_monthly": 79,
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.getresponse.com/pricing",
        "https://web.archive.org/web/20261022/https://www.getresponse.com/pricing"
      ],
      "real_cost": {
        "plan": "Starter (formerly Email Marketing)",
        "basis": "contacts",
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1000,
            "monthly": 19,
            "annual_per_month": 15.58
          },
          {
            "size": 5000,
            "monthly": 54,
            "annual_per_month": 44.28
          },
          {
            "size": 10000,
            "monthly": 79,
            "annual_per_month": 64.78
          },
          {
            "size": 25000,
            "monthly": 174,
            "annual_per_month": 142.68
          },
          {
            "size": 50000,
            "monthly": 299,
            "annual_per_month": 245.18
          }
        ]
      },
      "free_plan": "500 contacts, 2,500 newsletters a month",
      "notes": "USD prices read from US/CA captures of the official page (latest 2026-10-22); the live page shows EUR from Europe."
    },
    {
      "id": "mailchimp",
      "name": "Mailchimp",
      "category": "email",
      "urls": {
        "pricing": "https://realcostlabs.com/mailchimp-pricing/",
        "review": "https://realcostlabs.com/reviews/mailchimp/"
      },
      "advertised_entry_monthly": 20,
      "working_plan": {
        "name": "Standard at 10,000 contacts",
        "monthly": 135
      },
      "email_10k_monthly": 135,
      "free_plan": "250 contacts and 500 sends a month (250 a day)",
      "verified": "2026-11-01",
      "source_urls": [
        "https://mailchimp.com/pricing/marketing/?currency=USD"
      ],
      "real_cost": {
        "plan": "Standard",
        "basis": "contacts; no self-serve annual billing",
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1000,
            "monthly": 45,
            "annual_per_month": null
          },
          {
            "size": 5000,
            "monthly": 100,
            "annual_per_month": null
          },
          {
            "size": 10000,
            "monthly": 135,
            "annual_per_month": null
          },
          {
            "size": 25000,
            "monthly": 310,
            "annual_per_month": null
          },
          {
            "size": 50000,
            "monthly": 450,
            "annual_per_month": null
          }
        ]
      }
    },
    {
      "id": "kit",
      "name": "Kit",
      "category": "email",
      "urls": {
        "pricing": "https://realcostlabs.com/kit-pricing/",
        "review": "https://realcostlabs.com/reviews/kit/"
      },
      "email_10k_monthly": 139,
      "free_plan": "Up to 10,000 subscribers",
      "verified": "2026-11-01",
      "source_urls": [
        "https://kit.com/pricing"
      ],
      "real_cost": {
        "plan": "Creator",
        "basis": "subscribers; annual = 10x monthly",
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1000,
            "monthly": 39,
            "annual_per_month": 32.5
          },
          {
            "size": 5000,
            "monthly": 89,
            "annual_per_month": 74.17
          },
          {
            "size": 10000,
            "monthly": 139,
            "annual_per_month": 115.83
          },
          {
            "size": 25000,
            "monthly": 199,
            "annual_per_month": 165.83
          },
          {
            "size": 50000,
            "monthly": 379,
            "annual_per_month": 315.83
          }
        ]
      }
    },
    {
      "id": "activecampaign",
      "name": "ActiveCampaign",
      "category": "email",
      "urls": {
        "pricing": "https://realcostlabs.com/activecampaign-pricing/",
        "review": "https://realcostlabs.com/reviews/activecampaign/"
      },
      "advertised_entry_monthly": 15,
      "working_plan": {
        "name": "Plus",
        "monthly": 49
      },
      "billing": {
        "monthly": 19,
        "annual_per_month": 15
      },
      "email_10k_monthly": 239,
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.activecampaign.com/pricing"
      ],
      "real_cost": {
        "plan": "Plus",
        "basis": "contacts; includes sends of 10x contacts",
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1000,
            "monthly": 59,
            "annual_per_month": 49
          },
          {
            "size": 5000,
            "monthly": 179,
            "annual_per_month": 145
          },
          {
            "size": 10000,
            "monthly": 239,
            "annual_per_month": 189
          },
          {
            "size": 25000,
            "monthly": 489,
            "annual_per_month": 389
          },
          {
            "size": 50000,
            "monthly": 759,
            "annual_per_month": 609
          }
        ]
      },
      "free_plan": "No free plan (trial only)"
    },
    {
      "id": "klaviyo",
      "name": "Klaviyo",
      "category": "email",
      "urls": {
        "review": "https://realcostlabs.com/reviews/klaviyo/"
      },
      "advertised_entry_monthly": 20,
      "working_plan": {
        "name": "Email at 10,000 active profiles",
        "monthly": 150
      },
      "email_10k_monthly": 150,
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.klaviyo.com/pricing"
      ],
      "real_cost": {
        "plan": "Email",
        "basis": "active profiles; monthly billing only",
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1000,
            "monthly": 30,
            "annual_per_month": null
          },
          {
            "size": 5000,
            "monthly": 100,
            "annual_per_month": null
          },
          {
            "size": 10000,
            "monthly": 150,
            "annual_per_month": null
          },
          {
            "size": 25000,
            "monthly": 400,
            "annual_per_month": null
          },
          {
            "size": 50000,
            "monthly": 720,
            "annual_per_month": null
          }
        ]
      },
      "free_plan": "250 active profiles and 500 email sends a month",
      "notes": "Billed monthly only. Billing counts all active profiles, emailed or not (since Feb 2025)."
    },
    {
      "id": "omnisend",
      "name": "Omnisend",
      "category": "email",
      "urls": {
        "review": "https://realcostlabs.com/reviews/omnisend/"
      },
      "email_10k_monthly": 132,
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.omnisend.com/pricing/"
      ],
      "plans": [
        {
          "name": "Standard at 10,000 contacts",
          "monthly": 132,
          "annual_per_month": null
        },
        {
          "name": "Pro at 10,000 contacts",
          "monthly": 150,
          "annual_per_month": null
        }
      ],
      "real_cost": {
        "plan": "Standard",
        "basis": "contacts; monthly billing only (a 3-month prepay promo cuts 30%)",
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1000,
            "monthly": 20,
            "annual_per_month": null
          },
          {
            "size": 5000,
            "monthly": 81,
            "annual_per_month": null
          },
          {
            "size": 10000,
            "monthly": 132,
            "annual_per_month": null
          },
          {
            "size": 25000,
            "monthly": 282,
            "annual_per_month": null
          },
          {
            "size": 50000,
            "monthly": 413,
            "annual_per_month": null
          }
        ]
      },
      "free_plan": "250 contacts, 500 emails a month",
      "notes": "Pro costs $59 flat up to 2,500 contacts, then 90 / 150 / 400 / 715 at 5K / 10K / 25K / 50K. No annual billing."
    },
    {
      "id": "monday-crm",
      "name": "monday CRM",
      "category": "crm",
      "urls": {
        "pricing": "https://realcostlabs.com/monday-crm-pricing/",
        "review": "https://realcostlabs.com/reviews/monday/"
      },
      "aliases": [
        "monday",
        "monday.com",
        "monday sales crm"
      ],
      "advertised_entry_monthly": 12,
      "working_plan": {
        "name": "Standard, per seat (annual)",
        "monthly": 17
      },
      "billing": {
        "monthly": 18,
        "annual_per_month": 12
      },
      "plans": [
        {
          "name": "Basic (per seat)",
          "monthly": 18,
          "annual_per_month": 12
        },
        {
          "name": "Standard (per seat)",
          "monthly": 25,
          "annual_per_month": 17
        },
        {
          "name": "Pro (per seat)",
          "monthly": 41,
          "annual_per_month": 28
        }
      ],
      "real_cost": {
        "plan": "Standard",
        "basis": "per seat; seats sold in buckets from 3; quote only above 40 seats",
        "seat_price": {
          "monthly": 25,
          "annual_per_month": 17
        },
        "seat_minimum": 3,
        "max_public_seats": 40,
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1,
            "monthly": 75,
            "annual_per_month": 51
          },
          {
            "size": 3,
            "monthly": 75,
            "annual_per_month": 51
          },
          {
            "size": 5,
            "monthly": 125,
            "annual_per_month": 85
          },
          {
            "size": 10,
            "monthly": 250,
            "annual_per_month": 170
          },
          {
            "size": 25,
            "monthly": 625,
            "annual_per_month": 425
          },
          {
            "size": 50,
            "monthly": null,
            "annual_per_month": null
          }
        ]
      },
      "free_plan": "No free CRM plan (14-day trial)",
      "notes": "Ultimate (formerly Enterprise) is custom-priced. A single user still pays for 3 seats.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://monday.com/crm/pricing"
      ]
    },
    {
      "id": "zoho-crm",
      "name": "Zoho CRM",
      "category": "crm",
      "urls": {
        "pricing": "https://realcostlabs.com/zoho-crm-pricing/",
        "review": "https://realcostlabs.com/reviews/zoho-crm/"
      },
      "aliases": [
        "zoho"
      ],
      "billing": {
        "monthly": 20,
        "annual_per_month": 14
      },
      "plans": [
        {
          "name": "Standard (per user)",
          "monthly": 20,
          "annual_per_month": 14
        },
        {
          "name": "Professional (per user)",
          "monthly": 35,
          "annual_per_month": 23
        },
        {
          "name": "Enterprise (per user)",
          "monthly": 50,
          "annual_per_month": 40
        },
        {
          "name": "Ultimate (per user)",
          "monthly": 65,
          "annual_per_month": 52
        }
      ],
      "real_cost": {
        "plan": "Professional",
        "basis": "per user, no minimum",
        "seat_price": {
          "monthly": 35,
          "annual_per_month": 23
        },
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1,
            "monthly": 35,
            "annual_per_month": 23
          },
          {
            "size": 3,
            "monthly": 105,
            "annual_per_month": 69
          },
          {
            "size": 5,
            "monthly": 175,
            "annual_per_month": 115
          },
          {
            "size": 10,
            "monthly": 350,
            "annual_per_month": 230
          },
          {
            "size": 25,
            "monthly": 875,
            "annual_per_month": 575
          },
          {
            "size": 50,
            "monthly": 1750,
            "annual_per_month": 1150
          }
        ]
      },
      "free_plan": "3 users, no time limit",
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.zoho.com/crm/zohocrm-pricing.html"
      ]
    },
    {
      "id": "pipedrive",
      "name": "Pipedrive",
      "category": "crm",
      "urls": {
        "pricing": "https://realcostlabs.com/pipedrive-pricing/",
        "review": "https://realcostlabs.com/reviews/pipedrive/"
      },
      "advertised_entry_monthly": 14,
      "working_plan": {
        "name": "Growth, per seat (annual)",
        "monthly": 39
      },
      "billing": {
        "monthly": 24,
        "annual_per_month": 14
      },
      "plans": [
        {
          "name": "Lite (per seat)",
          "monthly": 24,
          "annual_per_month": 14
        },
        {
          "name": "Growth (per seat)",
          "monthly": 49,
          "annual_per_month": 39
        },
        {
          "name": "Premium (per seat)",
          "monthly": 79,
          "annual_per_month": 59
        },
        {
          "name": "Ultimate (per seat)",
          "monthly": 99,
          "annual_per_month": 79
        }
      ],
      "real_cost": {
        "plan": "Growth",
        "basis": "per seat, no minimum",
        "seat_price": {
          "monthly": 49,
          "annual_per_month": 39
        },
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1,
            "monthly": 49,
            "annual_per_month": 39
          },
          {
            "size": 3,
            "monthly": 147,
            "annual_per_month": 117
          },
          {
            "size": 5,
            "monthly": 245,
            "annual_per_month": 195
          },
          {
            "size": 10,
            "monthly": 490,
            "annual_per_month": 390
          },
          {
            "size": 25,
            "monthly": 1225,
            "annual_per_month": 975
          },
          {
            "size": 50,
            "monthly": 2450,
            "annual_per_month": 1950
          }
        ]
      },
      "free_plan": "No free plan (14-day trial)",
      "notes": "Prices read from the official pricing page's USD price table as archived on 2026-10-23 (the live page blocks automated reads); the four-plan lineup is confirmed in Pipedrive's help centre (updated 2026-09-03).",
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.pipedrive.com/en/pricing",
        "http://web.archive.org/web/20261023182849/https://www.pipedrive.com/en/pricing"
      ]
    },
    {
      "id": "close",
      "name": "Close",
      "category": "crm",
      "urls": {
        "pricing": "https://realcostlabs.com/close-crm-pricing/",
        "review": "https://realcostlabs.com/reviews/close/"
      },
      "aliases": [
        "close crm",
        "close.com"
      ],
      "advertised_entry_monthly": 9,
      "working_plan": {
        "name": "Growth, per seat (annual), the first plan with workflows",
        "monthly": 99
      },
      "billing": {
        "monthly": 19,
        "annual_per_month": 9
      },
      "plans": [
        {
          "name": "Solo (1 user)",
          "monthly": 19,
          "annual_per_month": 9
        },
        {
          "name": "Essentials (per user)",
          "monthly": 49,
          "annual_per_month": 35
        },
        {
          "name": "Growth (per user)",
          "monthly": 109,
          "annual_per_month": 99
        },
        {
          "name": "Scale (per user)",
          "monthly": 149,
          "annual_per_month": 139
        }
      ],
      "real_cost": {
        "plan": "Growth",
        "basis": "per user, no minimum; workflows start on Growth",
        "seat_price": {
          "monthly": 109,
          "annual_per_month": 99
        },
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1,
            "monthly": 109,
            "annual_per_month": 99
          },
          {
            "size": 3,
            "monthly": 327,
            "annual_per_month": 297
          },
          {
            "size": 5,
            "monthly": 545,
            "annual_per_month": 495
          },
          {
            "size": 10,
            "monthly": 1090,
            "annual_per_month": 990
          },
          {
            "size": 25,
            "monthly": 2725,
            "annual_per_month": 2475
          },
          {
            "size": 50,
            "monthly": 5450,
            "annual_per_month": 4950
          }
        ]
      },
      "free_plan": "No free plan (14-day trial, no card)",
      "notes": "Solo is limited to 1 user and 10,000 leads, with no workflows.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.close.com/pricing"
      ]
    },
    {
      "id": "hubspot",
      "name": "HubSpot",
      "category": "crm",
      "urls": {
        "pricing": "https://realcostlabs.com/hubspot-pricing/",
        "review": "https://realcostlabs.com/reviews/hubspot/"
      },
      "aliases": [
        "hubspot sales hub",
        "hubspot crm"
      ],
      "plans": [
        {
          "name": "Sales Hub Starter (per seat)",
          "monthly": 20,
          "annual_per_month": 20
        },
        {
          "name": "Sales Hub Professional (per seat, annual commitment)",
          "monthly": 100,
          "annual_per_month": 90
        },
        {
          "name": "Sales Hub Enterprise (per seat)",
          "monthly": null,
          "annual_per_month": 150
        }
      ],
      "one_time_fees": [
        {
          "name": "Professional onboarding (required)",
          "amount": 1500
        },
        {
          "name": "Enterprise onboarding (required)",
          "amount": 3500
        }
      ],
      "real_cost": {
        "plan": "Sales Hub Professional",
        "basis": "per seat on an annual commitment, plus a required $1,500 one-time onboarding fee (not included below)",
        "seat_price": {
          "monthly": 100,
          "annual_per_month": 90
        },
        "verified": "2026-11-01",
        "points": [
          {
            "size": 1,
            "monthly": 100,
            "annual_per_month": 90
          },
          {
            "size": 3,
            "monthly": 300,
            "annual_per_month": 270
          },
          {
            "size": 5,
            "monthly": 500,
            "annual_per_month": 450
          },
          {
            "size": 10,
            "monthly": 1000,
            "annual_per_month": 900
          },
          {
            "size": 25,
            "monthly": 2500,
            "annual_per_month": 2250
          },
          {
            "size": 50,
            "monthly": 5000,
            "annual_per_month": 4500
          }
        ]
      },
      "free_plan": "Free CRM, up to 2 users",
      "notes": "Starter is advertised at $7/seat as a limited new-customer promotion; the list price is $20. Professional's monthly payment option still requires an annual commitment.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.hubspot.com/pricing/sales"
      ]
    },
    {
      "id": "mangools",
      "name": "Mangools",
      "category": "seo",
      "urls": {
        "pricing": "https://realcostlabs.com/mangools-pricing/",
        "review": "https://realcostlabs.com/reviews/mangools/"
      },
      "advertised_entry_monthly": 49,
      "working_plan": {
        "name": "Premium (SEO-only)",
        "monthly": 69
      },
      "billing": {
        "monthly": 61,
        "annual_per_month": 37.7
      },
      "plans": [
        {
          "name": "Basic (SEO + AI Search Watcher)",
          "monthly": 61,
          "annual_per_month": 37.7
        },
        {
          "name": "Premium (SEO + AI Search Watcher)",
          "monthly": 81,
          "annual_per_month": 52.7
        },
        {
          "name": "Agency (SEO + AI Search Watcher)",
          "monthly": 141,
          "annual_per_month": 97.7
        }
      ],
      "free_plan": "Free account with limited daily lookups",
      "notes": "The public pricing page now sells only the SEO + AI Search Watcher bundle. The SEO-only plans (Basic $49, Premium $69, Agency $129 monthly) are still in Mangools' price feed but no longer on the page; the entry and working-plan figures here use them. Premium includes 3 seats, Agency 5.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://mangools.com/plans-and-pricing",
        "https://mangools.com/plans.json?platform=combo"
      ]
    },
    {
      "id": "se-ranking",
      "name": "SE Ranking",
      "category": "seo",
      "urls": {
        "pricing": "https://realcostlabs.com/se-ranking-pricing/",
        "review": "https://realcostlabs.com/reviews/se-ranking/"
      },
      "advertised_entry_monthly": 129,
      "working_plan": {
        "name": "Growth",
        "monthly": 279
      },
      "billing": {
        "monthly": 129,
        "annual_per_month": 103.2
      },
      "extra_seat_monthly": 16,
      "plans": [
        {
          "name": "Core",
          "monthly": 129,
          "annual_per_month": 103.2
        },
        {
          "name": "Growth",
          "monthly": 279,
          "annual_per_month": 223.2
        }
      ],
      "free_plan": "No free plan; 14-day free trial without a card",
      "notes": "Enterprise is custom-priced. Core includes 1 seat, Growth 3. AI visibility beyond 25 prompts a day is sold separately (SE Visible, from $71/mo); Agency Pack +$69/mo (annual only); API +$29/mo monthly or +$45/mo annual.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://seranking.com/subscription.html"
      ]
    },
    {
      "id": "moz",
      "name": "Moz Pro",
      "category": "seo",
      "urls": {
        "pricing": "https://realcostlabs.com/moz-pricing/",
        "review": "https://realcostlabs.com/reviews/moz/"
      },
      "advertised_entry_monthly": 49,
      "working_plan": {
        "name": "Standard",
        "monthly": 99
      },
      "billing": {
        "monthly": 99,
        "annual_per_month": 79
      },
      "extra_seat_monthly": 49,
      "plans": [
        {
          "name": "Starter",
          "monthly": 49,
          "annual_per_month": null
        },
        {
          "name": "Standard",
          "monthly": 99,
          "annual_per_month": 79
        },
        {
          "name": "Medium",
          "monthly": 179,
          "annual_per_month": 143
        },
        {
          "name": "Large",
          "monthly": 299,
          "annual_per_month": 239
        }
      ],
      "free_plan": "Free Moz Community account (limited MozBar, Keyword Explorer, Link Explorer)",
      "notes": "Starter is monthly billing only. The annual discount is quoted 'for your first year'. Seats included: Standard 1, Medium 2, Large 3.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://moz.com/products/pro/pricing"
      ]
    },
    {
      "id": "ahrefs",
      "name": "Ahrefs",
      "category": "seo",
      "urls": {
        "pricing": "https://realcostlabs.com/ahrefs-pricing/",
        "review": "https://realcostlabs.com/reviews/ahrefs/"
      },
      "advertised_entry_monthly": 29,
      "working_plan": {
        "name": "Lite",
        "monthly": 129
      },
      "billing": {
        "monthly": 129,
        "annual_per_month": 107.5
      },
      "extra_seat_monthly": 40,
      "plans": [
        {
          "name": "Starter",
          "monthly": 29,
          "annual_per_month": null
        },
        {
          "name": "Lite",
          "monthly": 129,
          "annual_per_month": 107.5
        },
        {
          "name": "Standard",
          "monthly": 249,
          "annual_per_month": 207.5
        },
        {
          "name": "Advanced",
          "monthly": 449,
          "annual_per_month": 374.17
        },
        {
          "name": "Enterprise",
          "monthly": null,
          "annual_per_month": 1499
        }
      ],
      "free_plan": "Ahrefs Free (limited Site Explorer and Site Audit); no trials",
      "notes": "Extra users: Lite $40/mo, Standard $60/mo, Advanced $80/mo, Enterprise $100/mo. Enterprise requires an annual commitment.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://ahrefs.com/pricing"
      ]
    },
    {
      "id": "semrush",
      "name": "Semrush",
      "category": "seo",
      "urls": {
        "pricing": "https://realcostlabs.com/semrush-pricing/",
        "review": "https://realcostlabs.com/reviews/semrush/"
      },
      "advertised_entry_monthly": 139.95,
      "working_plan": {
        "name": "Starter",
        "monthly": 199
      },
      "billing": {
        "monthly": 139.95,
        "annual_per_month": 117.33
      },
      "extra_seat_monthly": 45,
      "plans": [
        {
          "name": "SEO",
          "monthly": 139.95,
          "annual_per_month": 117.33
        },
        {
          "name": "Starter (SEO + AI Search)",
          "monthly": 199,
          "annual_per_month": 165.17
        },
        {
          "name": "Pro+ (SEO + AI Search)",
          "monthly": 299,
          "annual_per_month": 248.17
        }
      ],
      "free_plan": "Free plan: 1 project, 10 reports a day; 7-day trial on paid plans",
      "notes": "Advanced is now custom-priced ('Request demo'); it was $549/mo until about mid-October 2026. Extra users from $45/mo.",
      "verified": "2026-11-02",
      "source_urls": [
        "https://www.semrush.com/pricing/seo-ai-search/"
      ]
    },
    {
      "id": "systeme-io",
      "name": "Systeme.io",
      "category": "all_in_one",
      "urls": {
        "pricing": "https://realcostlabs.com/systeme-io-pricing/",
        "review": "https://realcostlabs.com/reviews/systeme-io/"
      },
      "plans": [
        {
          "name": "Free",
          "monthly": 0,
          "annual_per_month": 0,
          "contact_limit": 2000
        },
        {
          "name": "Startup",
          "monthly": 17,
          "annual_per_month": 14.17,
          "contact_limit": 5000
        },
        {
          "name": "Webinar",
          "monthly": 47,
          "annual_per_month": 39.17,
          "contact_limit": 10000
        },
        {
          "name": "Unlimited",
          "monthly": 97,
          "annual_per_month": 80.83,
          "contact_limit": null
        }
      ],
      "free_plan": "Free plan to 2,000 contacts; stops taking payments after $10,000 in total sales",
      "notes": "0% transaction fees and unlimited email sends on every plan.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://systeme.io/pricing",
        "https://systeme.io/startupannual"
      ]
    },
    {
      "id": "clickfunnels",
      "name": "ClickFunnels",
      "category": "all_in_one",
      "urls": {
        "pricing": "https://realcostlabs.com/clickfunnels-pricing/",
        "review": "https://realcostlabs.com/reviews/clickfunnels/"
      },
      "plans": [
        {
          "name": "Launch",
          "monthly": 97,
          "annual_per_month": 81,
          "contact_limit": 10000
        },
        {
          "name": "Scale",
          "monthly": 197,
          "annual_per_month": 164,
          "contact_limit": 75000
        },
        {
          "name": "Optimize",
          "monthly": 297,
          "annual_per_month": 248,
          "contact_limit": 150000
        },
        {
          "name": "Dominate",
          "monthly": null,
          "annual_per_month": 499.75,
          "contact_limit": 400000
        }
      ],
      "notes": "No free plan (free trial and 30-day money-back guarantee). Dominate is sold annually only at $5,997/yr. Plans are also capped by emails per month (50K / 300K / 750K / 1.2M).",
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.clickfunnels.com/pricing"
      ]
    },
    {
      "id": "gohighlevel",
      "name": "GoHighLevel",
      "category": "all_in_one",
      "urls": {
        "pricing": "https://realcostlabs.com/gohighlevel-pricing/",
        "review": "https://realcostlabs.com/reviews/gohighlevel/"
      },
      "aliases": [
        "highlevel",
        "ghl",
        "go high level"
      ],
      "plans": [
        {
          "name": "Starter",
          "monthly": 97,
          "annual_per_month": 80.83,
          "contact_limit": null
        },
        {
          "name": "Unlimited",
          "monthly": 297,
          "annual_per_month": 247.5,
          "contact_limit": null
        },
        {
          "name": "Founder (formerly Agency Pro, SaaS Mode)",
          "monthly": 497,
          "annual_per_month": 414.17,
          "contact_limit": null
        }
      ],
      "usage_charges": [
        "LC Email $0.675 per 1,000 emails",
        "LC Phone (US) SMS $0.00747 per segment plus carrier fees; outbound calls $0.0166/min; local number $1.15/mo",
        "Workflow premium actions $0.01 per execution, or Workflow Pro $10-$50/mo",
        "AI Employee $50-$97/mo per sub-account plus AI usage"
      ],
      "notes": "Contacts and users unlimited on every plan; Starter allows 3 sub-accounts. Only the $497 plan can rebill usage with a markup (SaaS Mode).",
      "verified": "2026-11-01",
      "source_urls": [
        "https://www.gohighlevel.com/pricing"
      ]
    },
    {
      "id": "kartra",
      "name": "Kartra",
      "category": "all_in_one",
      "urls": {
        "pricing": "https://realcostlabs.com/kartra-pricing/",
        "review": "https://realcostlabs.com/reviews/kartra/"
      },
      "plans": [
        {
          "name": "Essentials",
          "monthly": 59,
          "annual_per_month": 52,
          "contact_limit": 500
        },
        {
          "name": "Starter",
          "monthly": 119,
          "annual_per_month": 99,
          "contact_limit": 2500
        },
        {
          "name": "Growth",
          "monthly": 229,
          "annual_per_month": 189,
          "contact_limit": 12500
        },
        {
          "name": "Professional",
          "monthly": 549,
          "annual_per_month": 429,
          "contact_limit": 25000
        }
      ],
      "notes": "No free plan (14-day trial). Essentials is capped at 500 contacts and 10,000 emails a month.",
      "verified": "2026-11-01",
      "source_urls": [
        "https://kartra.com/pricing"
      ]
    }
  ],
  "price_changes": [
    {
      "date": "2026-10",
      "precision": "month",
      "tool": "semrush",
      "tool_name": "Semrush",
      "type": "change",
      "summary": "Advanced plan ($549/mo) no longer has a public price; now 'Custom / Request demo'",
      "delta": null,
      "url": "https://realcostlabs.com/semrush-pricing/"
    },
    {
      "date": "2026-10-11",
      "precision": "day",
      "tool": "mangools",
      "tool_name": "Mangools",
      "type": "up",
      "summary": "Basic plan on annual billing $29.90 to $37.70/mo; AI Search Watcher PRO bundled into every plan",
      "delta": "+26%",
      "url": "https://realcostlabs.com/mangools-pricing/"
    },
    {
      "date": "2026-10-11",
      "precision": "day",
      "tool": "moz",
      "tool_name": "Moz",
      "type": "up",
      "summary": "Annual Starter rate ($39/mo) no longer offered; cheapest plan is Starter at $49/mo, monthly billing only",
      "delta": "+26%",
      "url": "https://realcostlabs.com/moz-pricing/"
    },
    {
      "date": "2026-10-11",
      "precision": "day",
      "tool": "beehiiv",
      "tool_name": "beehiiv",
      "type": "up",
      "summary": "Launch/Scale/Max replaced by Free/Lite/Pro; entry paid plan at 1,000 subscribers $43 to $49/mo on yearly billing",
      "delta": "+14%",
      "url": "https://realcostlabs.com/reviews/beehiiv/"
    },
    {
      "date": "2026-10-11",
      "precision": "day",
      "tool": "pipedrive",
      "tool_name": "Pipedrive",
      "type": "up",
      "summary": "Premium seat $49 to $59/mo on annual billing",
      "delta": "+20%",
      "url": "https://realcostlabs.com/pipedrive-pricing/"
    },
    {
      "date": "2026-10-11",
      "precision": "day",
      "tool": "salesforce",
      "tool_name": "Salesforce",
      "type": "change",
      "summary": "Enterprise ($175) and Unlimited ($350) replaced by Core $195, Advanced $395 and Max $550 per user/mo",
      "delta": "+11% to +13% at the comparable tier",
      "url": "https://realcostlabs.com/reviews/salesforce/"
    },
    {
      "date": "2026-10-11",
      "precision": "day",
      "tool": "semrush",
      "tool_name": "Semrush",
      "type": "change",
      "summary": "Pro/Guru/Business replaced by SEO $139.95, Starter $199, Pro+ $299, Advanced $549; extra seats from $45",
      "delta": "mixed",
      "url": "https://realcostlabs.com/semrush-pricing/"
    },
    {
      "date": "2026-10-11",
      "precision": "day",
      "tool": "systeme-io",
      "tool_name": "Systeme.io",
      "type": "down",
      "summary": "Startup plan $27 to $17/mo on the public pricing page",
      "delta": "-37%",
      "url": "https://realcostlabs.com/systeme-io-pricing/"
    },
    {
      "date": "2026-08",
      "precision": "month",
      "tool": "leadpages",
      "tool_name": "Leadpages",
      "type": "up",
      "summary": "$10 HTML Pub publishing tier gone; publishing plans now start at Pro $29/mo; annual discount trimmed to 20%",
      "delta": "+190% on the entry plan",
      "url": "https://realcostlabs.com/reviews/leadpages/"
    },
    {
      "date": "2026-06",
      "precision": "month",
      "tool": "mailerlite",
      "tool_name": "MailerLite",
      "type": "cut",
      "summary": "Free plan reduced from 500 to 250 subscribers, the second cut in nine months",
      "delta": "-50% free limit",
      "url": "https://realcostlabs.com/mailerlite-pricing/"
    },
    {
      "date": "2026-05-04",
      "precision": "day",
      "tool": "omnisend",
      "tool_name": "Omnisend",
      "type": "change",
      "summary": "Pro plan restructured; no annual billing; three-month prepay promo",
      "delta": null,
      "url": "https://realcostlabs.com/reviews/omnisend/"
    },
    {
      "date": "2026-02-17",
      "precision": "day",
      "tool": "mailchimp",
      "tool_name": "Mailchimp",
      "type": "cut",
      "summary": "Free plan now 250 contacts and 500 sends a month with a 250-per-day cap; email support removed from free",
      "delta": "-50% free contacts",
      "url": "https://realcostlabs.com/mailchimp-pricing/"
    },
    {
      "date": "2026",
      "precision": "year",
      "tool": "se-ranking",
      "tool_name": "SE Ranking",
      "type": "change",
      "summary": "Essential, Pro and Business retired; Core $129/mo ($103.20 annual) and Growth $279/mo; AI visibility sold as an add-on",
      "delta": null,
      "url": "https://realcostlabs.com/se-ranking-pricing/"
    },
    {
      "date": "2025-11-12",
      "precision": "day",
      "tool": "asana",
      "tool_name": "Asana",
      "type": "cut",
      "summary": "Free plan capped at 2 users, down from 10",
      "delta": "-80% free users",
      "url": "https://realcostlabs.com/reviews/asana/"
    },
    {
      "date": "2025-09",
      "precision": "month",
      "tool": "mailerlite",
      "tool_name": "MailerLite",
      "type": "cut",
      "summary": "Free plan reduced from 1,000 to 500 subscribers",
      "delta": "-50% free limit",
      "url": "https://realcostlabs.com/mailerlite-pricing/"
    },
    {
      "date": "2025-09",
      "precision": "month",
      "tool": "kit",
      "tool_name": "Kit",
      "type": "up",
      "summary": "Creator plan raised from $29 to $39/mo; free tier to 10,000 subscribers kept",
      "delta": "+34%",
      "url": "https://realcostlabs.com/kit-pricing/"
    },
    {
      "date": "2025-08-01",
      "precision": "day",
      "tool": "salesforce",
      "tool_name": "Salesforce",
      "type": "up",
      "summary": "Enterprise and Unlimited list prices up an average of 6% across several clouds",
      "delta": "+6%",
      "url": "https://realcostlabs.com/reviews/salesforce/"
    },
    {
      "date": "2025-06",
      "precision": "month",
      "tool": "clickfunnels",
      "tool_name": "ClickFunnels",
      "type": "cut",
      "summary": "Contact ceilings added to every plan: 10,000 on Launch up to 150,000 on Optimize",
      "delta": null,
      "url": "https://realcostlabs.com/clickfunnels-pricing/"
    },
    {
      "date": "2025",
      "precision": "year",
      "tool": "pipedrive",
      "tool_name": "Pipedrive",
      "type": "change",
      "summary": "Lineup cut from five tiers to four: Lite $14, Growth $39, Premium $49, Ultimate $79 per seat annual",
      "delta": null,
      "url": "https://realcostlabs.com/pipedrive-pricing/"
    },
    {
      "date": "2025",
      "precision": "year",
      "tool": "keap",
      "tool_name": "Keap",
      "type": "change",
      "summary": "Collapsed to a single plan: $299/mo monthly or $249/mo annual",
      "delta": null,
      "url": "https://realcostlabs.com/reviews/keap/"
    },
    {
      "date": "2025",
      "precision": "year",
      "tool": "vendasta",
      "tool_name": "Vendasta",
      "type": "up",
      "summary": "Annual-billing discount of up to 25% removed from standard plans",
      "delta": "discount removed",
      "url": "https://realcostlabs.com/reviews/vendasta/"
    },
    {
      "date": "2025-02-18",
      "precision": "day",
      "tool": "klaviyo",
      "tool_name": "Klaviyo",
      "type": "change",
      "summary": "Billing moved to total active profiles regardless of whether contacts are emailed",
      "delta": null,
      "url": "https://realcostlabs.com/reviews/klaviyo/"
    }
  ]
}